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woman works out on a Peloton bike
Fitness

Can More Wellness Content Save Peloton?

Peloton sees a massive total addressable market of individuals 13 and above who are willing to invest in wellness-focused content.

Courtney Rehfeldt • Jul 24 2024
an image of AG1 CEO Kat Cole
Nutrition

AG1 Makes CEO Change as Founder Chris Ashenden Steps Down

AG1, formerly Athletic Greens, has named Kat Cole as its new CEO, succeeding founder Chris Ashenden, who has led the brand since 2010.

Courtney Rehfeldt • Jul 24 2024
people hold kettlebells in a fitness class
Finance

Private Equity Shows Continued Record Interest in Health & Wellness

Despite a slowdown in deal activity post pandemic, private equity investors remain bullish on the fast-growing health and wellness sector.

Brian Smith Abe Thomas and Ben Volden • Jul 24 2024
Wellness

Equinox Plans New Luxury Wellness Resort in Saudi Arabia

Through longevity offerings in its clubs and resorts, Equinox is positioning itself as a major player in the popular wellness game.

Collin Helwig • Jul 24 2024
Woman being weighed by medical professional
Wellness

Lindora’s Vision: Transforming Lives Through Metabolic Health

From customized nutrition to cutting-edge therapies, Lindora is setting new standards in wellness care for metabolic health.

Athletech Studios • Jul 24 2024
Finance

Maurten Secures $22M for Next-Gen Energy Gels

Maurten's patented hydrogel technology allows athletes to consume more carbohydrates without stressing the stomach.

Courtney Rehfeldt • Jul 23 2024
Fashion

Lululemon Well-Positioned Against Activewear Competitors

Activewear giant Lululemon has little reason to fear upstarts like Alo Yoga and Vuori, an equity research report suggests.

Courtney Rehfeldt • Jul 23 2024
Fitness

Reformer Fitness Studio BodyBase Eyes Netherlands Franchise Growth

BodyBase, a Pilates reformer fitness chain in the Netherlands with four locations, announced its first franchise agreement for Leiden.

Courtney Rehfeldt • Jul 23 2024
Finance

RxDiet Raises $3M for AI-Powered ‘Food as Medicine’ Platform

Nutrition startup RxDiet offers healthcare-covered access to personalized nutrition programs, recipes and fresh ingredients.

Courtney Rehfeldt • Jul 23 2024
partnership

BODYCRAFT Eyes Connectivity, Freedom With Next-Gen Cardio Consoles

BODYCRAFT is giving the traditional cardio experience a serious upgrade with a series of new consoles and tech updates.

Athletech Studios • Jul 23 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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