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How is Longevity Reshaping the Fitness Business?

The trends and business models creating new opportunities across wellness and recovery.

Download the Report

coach wally o2 performance
Fitness

Coach Welly Announces Official Launch with O2 Performance Gym

Coach Welly officially launches at O2 Performance Gym, offering AI-powered workouts, HRV tracking, and gamified rewards.

Magdalena Becker • Sep 06 2024
older woman doing yoga at home
Mind-body

Low-Impact Exercise, Yoga, Reduces Urinary Incontinence in Older Women

A 12-week study shows that low-impact yoga and exercise can significantly reduce urinary incontinence episodes in older women

Joy Keller • Sep 06 2024
Body20 members perform an EMS fitness workout
Fitness Business

‘Late to the Game’: Body20 Aims To Make EMS Part of America’s Fitness Culture

Body20 is on a mission to bring electro-muscle stimulation (EMS) training to the forefront of fitness culture in the United States.

Josh Liberatore • Sep 06 2024
computer with clothing designs
Fitness

Fabletics Unveils the Don Pant, Continuing Its Commitment to Menswear

Discover Fabletics Men’s new Don Pant, launching Sept 13. Effortlessly transition from casual to dressy with these versatile, stylish, and functional performance pants.

Elizabeth Ostertag • Sep 06 2024
Women working out on machines called TONEys
Fitness

btone Fitness Eyes Nationwide Growth

Athletech News spoke with btone Fitness CEO and founder Jody Merrill on the boutique fitness franchise’s plans for expansion

Courtney Rehfeldt • Sep 05 2024
man speaking on panel
Fitness

AthletEX Uses Partnerships to Help Former Athletes Transition Into Fitness

Explore how AthletEX uses fitness partnerships to help former athletes transition into the world of wellness.

Elizabeth Ostertag • Sep 05 2024
Young woman doing a Pilates teaser
Longevity

Survey Reveals How Much Americans Are Willing to Spend for a Longer Life

A survey conducted by Forbes Health and Talker Research has shed light on the financial and lifestyle sacrifices Americans are willing to make

Joy Keller • Sep 05 2024
Fitness

Freemotion Fitness Revitalizes Texas Health Huguley Fitness Center

Through a strategic partnership with Freemotion Fitness, a longstanding fitness hub has undergone a revitalization

Joy Keller • Sep 05 2024
women working out at Snap fitness gym
Fitness

Snap Fitness Sees Strong Global Gym Growth After Rebrand

Minnesota-based Snap Fitness continues to open gym locations across the globe, buoyed by new branding and a revamped member app.

Josh Liberatore • Sep 05 2024
Product photo of Ultima Replenisher Crave killer
Nutrition

Crave Killer is the Latest Drink Mix to Slay Appetite

Ultima Health and Nutrition21 have collaborated on a new hydration product that suppresses the appetite and cravings.

Courtney Rehfeldt • Sep 05 2024
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