Apple Fitness+ Expands Reach With Gympass Deal

Gympass has integrated with Apple Fitness+, meaning more than two million employees will have now access to the fitness subscription service.

woman works out on a Reformer inside a Vaura Pilates studio, owned by F45

F45 Launches Vaura Pilates, a ‘Full-Body Sensory’ Experience

Modeled after a popular, club-like Australian Pilates concept, Vaura has placed its flagship location in New York City's Upper East Side.

Muuvr Raises $4.2M for Rewards-Based Fitness App

Muuvr, the fitness app incentivizing exercise, just got rewarded in its own right, notching $4.16 million in post-seed funding.

an image of a YogaSix member

Pure Barre, YogaSix Head to Japan in Latest Expansion Moves

Xponential Fitness and its master franchise partner see Japan as an up-and-coming fitness market with strong consumer demand.

Studio Pilates Helps Pregnant Women Stay Active

The Pilates franchise with locations in Brooklyn, North Carolina and Kentucky offers classes designed for pregnant women and new mothers.

Trainer Talks: Cori Lefkowith Embraces Online Fitness, Social Media

Cori Lefkowith, owner of Redefining Strength, has evolved from being just a gym owner to a trusted online fitness source.

Should You Buy a Fitness Franchise? 4 Questions To Ask

Franchising an already established fitness brand can be an amazing business model. Here’s how to know if it’s right for you.

TikTok Taps Peloton for Exclusive Fitness Content

Live Peloton classes, instructor series, creator partnerships, class clips and celebrity collaborations will be available on TikTok.

CrossFit Names GoRuck as Official Apparel & Footwear Partner

GoRuck will be the official partner for both CrossFit and the CrossFit Games, replacing Nobull, which held that title between 2021 and 2023.

Athletech Rings Nasdaq Opening Bell, Marking New Era for Fitness & Wellness

Athletech News rang the opening bell at the Nasdaq, marking a significant moment for the entire fitness and wellness industry.