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An image depicting Crunch Fitness members participating in Zumba group fitness.
Fitness

Crunch Fitness, Zumba Pair for Global Dance Event

Crunch Fitness and Zumba are teaming up to celebrate Global Dance Day on Sept. 21 at Crunch Fitness gyms worldwide and on Zumba's app.

Courtney Rehfeldt • Sep 10 2024
Headshots of three people
Fitness

EGYM Acquires FitReserve, Expands U.S. Wellness Offering

EGYM enhances its Wellpass offering in the U.S. by acquiring FitReserve, adding 2,000 studio and gym partners.

Joy Keller • Sep 10 2024
NordicTrack Commercial 2450 Treadmill from iFIT
Fitness

iFIT Embraces AI Fitness With New NordicTrack, ProForm Machines

AI Coach integration is central to iFIT's new lineup of 40-plus smart machines across the NordicTrack and ProForm brands.

Josh Liberatore • Sep 10 2024
Product shot of Viome's at-home intelligence test
Finance

Viome Lands $25M for Diagnostics Division

Viome raised $25 million in a Series D funding round and has onboarded Kal Raman to lead the health tech company's new diagnostic division.

Courtney Rehfeldt • Sep 10 2024
partnership

Fireside Chat: Digital Revenue Systems’ CEO Taylor Watkins on the Power of Digital Signage

In this latest “Fireside Chat” video, Digital Revenue Systems CEO Taylor Watkins joins Athletech News Founder and CEO Edward Hertzman.

Athletech Studios • Sep 10 2024
woman checking her smart watch
Tech

Nearly Half of U.S. Households Own and Use Wearable Devices

A recent consumer study reveals that nearly 50% of U.S. internet households now own and actively use wearable devices

Joy Keller • Sep 09 2024
young people at gym giving high fives
Fitness

EoS Fitness Introduces Class Lineup Amidst Growing Expansion

EoS Fitness launches new classes focused on strength, self-care, and glute training as part of its ongoing expansion and commitment to wellness.

Magdalena Becker • Sep 09 2024
People on treadmills at gym
Industry News

Freemotion Expands into Brazil Through Grupo Multi Partnership

Freemotion Fitness, the commercial equipment division of iFIT, has announced a partnership with Grupo Multi.

Joy Keller • Sep 09 2024
Red light booth at Workout Anytime
Fitness Business

Workout Anytime Goes All-In on Premium Wellness

Workout Anytime is adding amenities including sauna, red light therapy, massage chairs and percussion guns at its 24/7 gyms nationwide.

Josh Liberatore • Sep 09 2024
Two women working out together
partnership

Three Ways Boutique Fitness Studios are Automating Operations with Custom Software

Explore how top fitness brands are using the latest automation trends to scale at pace, while minimizing human effort and error with Hapana.

Athletech Studios • Sep 09 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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