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Finance

Athletic Brewing Lands $50M as Non-Alcoholic Beer Market Grows

Athletic Brewing Company has quickly gained a foothold in major retailers as consumers increasingly embrace non-alcoholic drink options.

Courtney Rehfeldt • Jul 09 2024
Finance

Gymdesk Gets $32.5M To Grow Fitness Software Platform

Gymdesk provides management software for over 2,000 gyms and studios, and has made a name for itself in martial arts.

Collin Helwig • Jul 09 2024
Tech

Crunch Taps Struct Club To Enhance Cycling Classes at Signature Gyms

Crunch Fitness is enlisting the fit tech startup to elevate its indoor cycling class experience with music and attendance-boosting strategies.

Courtney Rehfeldt • Jul 09 2024
partnership

VersaClimber Sees Non-Impact Cardio as the Future of Fitness

Over 100 climbing studios use VersaClimbers in 18 countries, but the benefits of vertical climbing machines can be enjoyed by all types of fitness brands.

Athletech Studios • Jul 09 2024
Wellness

Luxury Rehab Facility Targets CEOs, Celebs for $25K a Week

Highlands Recovery, a new luxury rehabilitation facility in Australia, caters to high-net-worth individuals seeking cutting-edge therapies.

Courtney Rehfeldt • Jul 09 2024
Fitness

From Orangetheory to F45, Boutique Fitness CEOs Talk State of the Industry

Boutique fitness is booming post-pandemic as consumers embrace in-person experiences and community interactions.

Josh Liberatore • Jul 08 2024
Nutrition

JSHealth Vitamins Founder Jessica Sepel Is Committed to Science-Backed Nutrition

Sepel, a popular Australian nutritionist, founded JSHealth to combat the prevalence of fad dieting with science-backed supplements.

Elizabeth Ostertag • Jul 08 2024
Wellness

Technogym, ACSM Partner on ‘Exercise in Medicine’ Initiative

Technogym, the Italian fitness tech and equipment brand, has been working with ACSM researchers since 2010 on disease treatment protocols.

Courtney Rehfeldt • Jul 08 2024
Trainers gathered in a gym
Case Studies

How To Transition From Gym Operator to Strategic Leader

Explore inspiring stories of fitness entrepreneurs who have transitioned from hands-on operators to strategic business leaders.

Joy Keller • Jul 08 2024
Group of people at Burn Boot Camp
partnership

How Burn Boot Camp’s Dual Approach Ignites Growth for Franchisees

Explore how Burn Boot Camp’s strategy of combining in-gym workouts with the Burn On Demand app offers a comprehensive fitness solution.

Athletech Studios • Jul 08 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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