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a promotional image for Orangetheory's Hell Week 2024
Fitness

Orangetheory’s Hell Week Returns

Registration is now open for Orangetheory Hell Week, which has returned with eight challenging workouts that are sure to scare up a sweat.

Courtney Rehfeldt • Oct 15 2024
Woman using hip thrust machine
Fitness

Precor Partners with Dimension 6 Fitness to Distribute Nike Strength Equipment in North America

Precor has announced an exclusive partnership with Dimension 6 Fitness to distribute Nike Strength products in North America.

Joy Keller • Oct 15 2024
an image of Armra colostrum products
Nutrition

Armra Enters Sprouts with Colostrum Products

Armra, a physican-founded wellness brand selling colostrum-based products for health, has named Sprouts as its first retail partner.

Courtney Rehfeldt • Oct 15 2024
Person teaching a rowing class
Industry News

Global Rowing Challenge ‘Rowvember’ Returns

Dark Horse Rowing, the largest rowing community in the world, is inviting rowing fans to join a month-long challenge: Rowvember.

Courtney Rehfeldt • Oct 15 2024
an image of a woman working out on a JetSet Pilates reformer
Fitness

JetSet Pilates Gears Up for 10+ Studios in NY, NJ & CT

JetSet Pilates is opening its first NYC location this month in SoHo, with plans to expand in Long Island, Connecticut and New Jersey.

Courtney Rehfeldt • Oct 15 2024
Exterior shot of Hilton West Palm Beach
Wellness

Eudemonia Launches as Star-Studded Health and Wellness Event 

Coming to West Palm Beach next month, Eudēmonia will feature doctors, social media stars and celebrity personal trainers.

Josh Liberatore • Oct 15 2024
an image of Gatorade AI bottles
Nutrition

Gatorade Unveils Custom AI-Imagined Squeeze Bottles

Gatorade and Adobe Firefly have unveiled a way for fans of the sports beverage to create ultra-personalized squeeze bottles.

Courtney Rehfeldt • Oct 15 2024
pictured is Beyond Yoga's pop up in NYC
Fitness

Beyond Yoga Heads to NYC with ‘Club Beyond’ Pop-Up

Beyond Yoga is hosting a week-long pop-up in NYC featuring fitness and wellness classes and special guests like Denise Austin.

Courtney Rehfeldt • Oct 14 2024
an image of the new McLaren performance hub
Fitness

McLaren Racing Embraces Wellness with New Performance Hub

McLaren Racing is launching a new performance hub in partnership with Optimum Nutrition to give its racing team health and wellness supports.

Courtney Rehfeldt • Oct 14 2024
headshot of
Fitness Business

Fitness Influencer Brianna Joye on Tips for Content Creation and City Girls Who Walk

Brianna Joye, who started content creation during the pandemic, has since founded a thriving online and in-person fitness community

Elizabeth Ostertag • Oct 14 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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