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Jennifer Aniston poses in a Pvolve ad
Fitness

Jennifer Aniston’s Favorite Workout Brand Expands to Kentucky

Pvolve, fueled in part by Jennifer Aniston's ringing endorsement, is opening its first studio in Kentucky as the brand continues to grow.

Courtney Rehfeldt • Nov 07 2024
Hot man in sauna
Wellness

Preventive Care Meets Hospitality at Perspire Sauna Studio

Perspire Sauna aims to optimize health and wellness with a spa-like experience, 57 locations and another 35 coming soon

Athletech Studios • Nov 07 2024
two people about to head into a Planet Fitness
Finance

Couch Potatoes to Gym Buffs: Planet Fitness Has a New Strategy

Planet Fitness had another solid Q3 and has described a new strategy to appeal to dedicated fitness consumers and former members.

Courtney Rehfeldt • Nov 07 2024
f45 studio with infrared sauna, cold plunge tub and Hyperice chair
Fitness

F45 Adds Cold Plunge, Infrared Sauna in Recovery Play

F45 Training is adding cold plunge tubs, infrared saunas and percussive therapy equipment to its studios, embracing a key wellness trend.

Josh Liberatore • Nov 07 2024
rucking
Fitness

Rucking: Why It’s a Great Workout & How to Get Started

Learn why rucking, the act of walking with a weighted backpack, is a great low-impact workout for building strength and burning calories.

ATN Staff • Nov 07 2024
artwork for Disrupt podcast featuring Brandon Cullen
Fitness

Unscripted: MADabolic’s Brandon Cullen on Brand Building, Fitness Trends

Brandon Cullen joins the ATN podcast to share his thoughts on everything from MADabolic's approach to fitness to the future of HVLP gyms.

Athletech Studios • Nov 07 2024
two woman do yoga in a Hotworx sauna
Fitness

How Top Boutique Fitness Brands Are Embracing Gamification

Executives from Pvolve, Hotworx and CycleBar share how they’re incorporating gamification elements into their fitness programs.

Josh Liberatore • Nov 06 2024
a line outside Hot 8 Yoga's new location in San Francisco
Fitness

Hot 8 Yoga Expands with 14th Studio

Hot Yoga 8, a hot yoga studio brand, has opened its 14th studio in the heart of the Marina District in California.

Courtney Rehfeldt • Nov 06 2024
EoS Fitness CAF
Industry News

EoS Fitness Raises $100K+ for Challenged Athletes Foundation

EoS Fitness, a HVLP gym operator, has raised $110,000 for Challeneged Atheletes Foundation amid ongoing growth.

Courtney Rehfeldt • Nov 06 2024
Blink Fitness desk
Fitness

Planet Fitness Makes Play for Blink Fitness in Last-Minute Bid

Planet Fitness has submitted two offers to acquire Blink Fitness in the eleventh hour, rivaling that of PureGym.

Courtney Rehfeldt • Nov 06 2024
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