Fitness brands hoping to reach the coveted Gen Z demo must be deliberate and strategic about their social media strategy.
Smart ring maker Oura is building an ecosystem dedicated to women’s health, launching features like Pregnancy and Cycle Insights.
While Form was founded to leverage Sami Clarke's large social media following, it has evolved into a fitness brand capable of standing on its own.
The fourth annual Congressional Physical Activity Challenge, organized by the Physical Activity Alliance (PAA) and Myzone, is underway.
Boutique fitness franchisor Xponential sees immense potential for Lindora, its newest brand which offers GLP-1s and wellness services.
ACE's former president and chief science officer, Bryant has been a key figure in the fitness org's diversity, equity and inclusion initiative.
Ami McMullen, a former dancer turned trainer, crafts personalized strategies to help clients overcome obstacles and achieve their goals.
Burn Boot Camp has opened its 400th gym, expanding into Burlington, Massachusetts, as the female-led fitness franchise celebrates 12 years in business.
Functional fitness brand F45 Training is giving its franchise partners time to shine, launching a 'Franchisee Day in the Life' video series.
Xplor Capital, a new fintech solution, makes it easier for small-sized fitness and wellness businesses to access growth capital.
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