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an indoor pickleball court (The Picklr)
Fitness

The Picklr Heads to Canada

The Picklr, an indoor picklball franchise backed by Drew Brees, is expanding into Canada following a master franchise agreement with TPC.

Courtney Rehfeldt • Oct 18 2024
an image of the new Fred Fitness gym exterior
Fitness

First AI-Powered Gym Launching in Early 2025

The first AI-powered gym, Fred Fitness, will open in Santa Monica early 2025 with EGYM technology and cardio equipment from Matrix.

Courtney Rehfeldt • Oct 18 2024
Industry News

The Week in Review: ATN Rewind

There’s always something happening at the intersection of fitness, wellness, technology and finance, and sometimes it’s easy to miss the headlines. ATN editors curated the following news items for your end-of-week rewind and unwind.

Joy Keller • Oct 18 2024
a promotional image of Superset's new Freeform Workouts
Fitness

Superset Unveils New Fitness Programming Solution for Trainers

Superset has launched Freeform Workouts to modernize workout programming for fitness trainers and give clients an enhanced mobile experience.

Courtney Rehfeldt • Oct 18 2024
a woman working out on a Pilates reformer
Fitness

Pilates Equipment Poised to Become Next Home Gym Addition

The popularity of Pilates classes could lead to a boom in at-home Pilates equipment, according to a new report.

Courtney Rehfeldt • Oct 18 2024
weight stack on the floor of a large gym
Industry News

FTC Passes ‘Click-to-Cancel’ Rule for Gyms; HFA Points to Key Concessions 

The FTC's new “click to cancel” rule will make it easier for consumers to cancel paid subscriptions like gym memberships online or by phone.

Josh Liberatore • Oct 18 2024
fitness-focused woman eats an apple while listening to music on headphones
Nutrition

The Crucial Connection Between Nutrition, Hormonal Health and Fitness

Hormonal health is a cornerstone of overall well-being, yet it remains an often-overlooked aspect of many people's health.

Signe Svanfeldt • Oct 18 2024
ABC Trainerize app
Guides & Resources

ABC Trainerize Launches Academy for Trainers, Coaches

ABC Trainerize has created a waitlist for a new course designed to give budding fitness and wellness coaches and trainers a step-by-step plan

Courtney Rehfeldt • Oct 18 2024
an image of a fitness trainer and a client outside
Fitness

Life Time Deepens NASM Ties as Personal Training Soars

Life Time and NASM are serving the luxury country club operator's personal trainers and instructors with continuing education and more.

Courtney Rehfeldt • Oct 17 2024
Mark Mastrov
Fitness Business

Mark Mastrov, a Fitness Industry Legend, Honored for Storied Career

The founder of 24 Hour Fitness, Mark Mastrov is a pioneer of the modern gym movement and a highly influential executive.

Josh Liberatore • Oct 17 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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