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partnership

How Technogym Is Using AI To Modernize Fitness

Technogym's AI products, Checkup and Coach, are gaining attention for their groundbreaking tech at a time when longevity dominates the conversation.

Athletech Studios • May 23 2024
Reviews

The 6 Best Activewear Brands for Summer  

For those looking to upgrade their activewear this summer, Athletech News has rounded up six of the best apparel brands for hot weather workouts.

Elizabeth Ostertag • May 22 2024
Fitness

Gym Utilization Rates Crush Pre-Pandemic Levels, Data Shows

Q1 check-ins have nearly doubled from pre-pandemic levels while demand for personal training soars, according to a report from ABC Fitness.

Courtney Rehfeldt • May 22 2024
a smiling headshot of GoRuck founder Jason McCarthy
Fitness

CEO Corner: Goruck’s Jason McCarthy on the Rucking Revolution

Created by a former Green Beret, Goruck has become one of the hottest brands in sportswear, recently inking a deal with CrossFit.

Josh Liberatore • May 22 2024
Fitness

F45 To Offer Hyrox Workouts as Part of New Partnership

As an official training partner, F45 studios worldwide can offer their members Hyrox workouts, preferential access to races and more.

Collin Helwig • May 22 2024
Wellness

Wello Works Launches in US To Redefine Workplace Wellness

Wello Works, a new wellness coworking lounge offering therapies like HydroMassage and infrared saunas, has opened in Atlanta. 

Courtney Rehfeldt • May 22 2024
Obe Fitness interface
Wellness

Rosy, obé Aim To Change the Conversation Around Women’s Sexual Health

Rosy, a physician-founded women’s health app, has partnered with obé Fitness to explore the interconnected nature of fitness and sexual wellbeing.

Elizabeth Ostertag • May 22 2024
Fitness

Todd Durkin Promises ‘Epic’ Fitness Event at First-Ever Impact Summit

The Impact Summit aims to create impactful changes in attendees' lives through expert-led sessions and a networking focus.

Joy Keller • May 21 2024
Tech

Kabata Raises $5M for AI-Powered Dumbbells That Track Form

Kabata, an immersive workout platform, has raised $5 million to further develop its AI-powered dumbbells, which adapt to users' progress. 

Courtney Rehfeldt • May 21 2024
Wellness

HigherDose Launches Red Light Hat for Hair Health

HigherDose's newest product increases blood flow to the scalp to promote healthier hair and stimulate growth.

Elizabeth Ostertag • May 21 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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