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SWTHZ fosters wellness
partnership

How SWTHZ Delivers on Wellness Demands of All Kinds

SWTHZ has a top-notch understanding of what educated and new consumers are after in the wellness space at this point in time.

Athletech Studios • Nov 12 2024
World of Hyatt members working out with Peloton at Hyatt hotels
Fashion

Can Peloton Conquer Men’s Activewear?

Peloton, having appointed a seasoned strategist as its new CEO, is revitalizing its apparel efforts, beginning with Nordstrom.

Courtney Rehfeldt • Nov 11 2024
a smiling woman and young boy in the kitchen with supplements
Wellness

Report: 47% of Americans Think Supplements Are FDA-Approved

In the golden age of supplements, nearly half of Americans believe their chosen products are backed by the FDA, according to a new survey.

Courtney Rehfeldt • Nov 11 2024
a smiling woman working out on Echelon fitness equipment
Fitness

Echelon Pushes into GLP-1 Space with ActiveMD

Echelon has been a fitness industry player since 2017—and now it’s leveling up with ActiveMD, offering customers access to weight loss drugs.

Courtney Rehfeldt • Nov 11 2024
Dr. Mark Hyman
Wellness

Dr. Mark Hyman’s Function Rolls Out in New York and New Jersey

Dr. Mark Hyman’s preventative medicine company wants to provide its members with a proactive approach to healthcare

Elizabeth Ostertag • Nov 11 2024
Vuori activewear brand and two models at the beach
Fashion

Vuori Lands $825M Investment, Sets Sights on Europe & Asia

Vuori, an activewear brand hailing from sunny California, has scored a $825 million investment and is now valued at $5.5 billion.

Courtney Rehfeldt • Nov 11 2024
lagree pilates studio MDR
Case Studies

How the Studio (MDR) Innovates on Pilates to Build a Dedicated Community

Studio MDR founder and CEO, Lisa Hirsch-Solomon, has cultivated a transformative fitness culture for Lagree-style workouts

Elizabeth Ostertag • Nov 11 2024
OPEX helps fitness coaches reach new levels with CoachRx
partnership

CoachRx Checks Every Box for Fitness Coaches Choosing a Software Solution

OPEX’s CoachRx platform covers the many needs of fitness coaches from top to bottom as they scale and evolve.

Athletech Studios • Nov 11 2024
woman work out on mats at Pvolve studio
Guides & Resources

The Best Fitness Franchises Under $250K To Open

Athletech News breaks down the best fitness franchises that cost less than $250,000 to open, including gyms, studios and more.

Laura Darrell • Nov 09 2024
Row House Rowvember Returns
Fitness

Ready, Set, Row: Rowvember Returns at Row House

Row House, the indoor rowing concept acquired by Extraordinary Brands earlier this year, is kicking off Rowvember on November 11.

Courtney Rehfeldt • Nov 08 2024
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