Athletech News
  • NEWS
    • FITNESS
      • Equipment
      • Gyms
    • WELLNESS
      • Longevity
      • Nutrition
    • TECH
      • Wearables
      • Artificial Intelligence
    • BUSINESS
      • Finance
      • Fashion
    • LIFESTYLE
      • Reviews
      • Shopping
  • Multimedia
    • The Lens: Gym of the Future
    • The Lens: Xplor Mariana Tek
    • The Lens: Sequel Brands
    • The Lens: Technology
    • Videos & Podcasts
  • REPORTS
    • 2026 Wellness, Recovery & Longevity Report
    • Technology and Innovation Outlook Report 2026
    • 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness
  • ATN LISTS
    • Power Players '26
    • Most Innovative '26
    • Startups To Watch ’25
  • INNO SUMMIT
  • FRANCHISE CORNER
  • Subscribe
  • Login
Press esc to close

Applications Are Open: 2026 Power Player Awards

Early bird pricing ends August 14.

Apply Now

Oura Ring 4 in silver
Tech

Oura Ring 4 Features Improved Accuracy, More Comfortable Design

With the Oura Ring 4, Oura is going all-in on quality as it gears up to fight off competition from Samsung in the red-hot smart ring space. 

Josh Liberatore • Oct 03 2024
Man running on treadmill
Fitness

How to Tap Into Generation Active: The True North of Fitness Engagement

Fitness trends may ebb and flow, but Zoom Media remains a key player in connecting with "Generation Active."

Athletech Studios • Oct 02 2024
an image of Bodi/Beachbody's well-known fitness brands
Finance

The Beachbody Company Axes MLM Model, Conducts Layoffs

BODi, formerly Beachbody, is transitioning from its MLM model in favor of a streamlined affiliate program to drive profitability.

Courtney Rehfeldt • Oct 02 2024
an aerial shot of a woman receiving a robotic massage from Aescape
Wellness

Aescape Brings On-Demand Robot Massage Table to Two Four Seasons Resorts

Aescape is revolutionizing wellness at Four Seasons Hotel with its innovative approach to personalized massage and recovery

Courtney Rehfeldt • Oct 02 2024
a promo image for the F45 Challenge
Fitness

F45 and American Cancer Society Team to Battle Cancer, Raise Awareness

F45 is gearing up to raise cancer awareness and kick off a 45-day challenge that promotes healthy living and habit-building.

Courtney Rehfeldt • Oct 02 2024
Bioniq founder and CEO Vadim Fedotov
Nutrition

CEO Corner: Bioniq’s Vadim Fedotov on a New Era of Personalized Supplements

With hyper-personalized blends backed by blood test data and AI, Bioniq is working to change the narrative around supplements.

Josh Liberatore • Oct 02 2024
mouth tape
Reviews

I Tried Mouth Tape For A Week – Can This $30 Wellness Hack Upgrade Your Whole Life?

Mouth tape is trending on social media, so we tried sleeping with Dream Recovery's Mouth Tape Plus for a week -- check out our honest review.

Taylor Jean Stephan • Oct 02 2024
Person hiking with dog in fall weather
Reviews

These 8 Healthy & Delicious Brands Will Fuel Your Fall

Looking for healthy drink and snack options that will keep you fit throughout the fall? Athletech rounded up the best healthy brands

Elizabeth Ostertag • Oct 02 2024
an image of Prenuvo MRI and findings
Wellness

Prenuvo Opens Whole-Body Scan Clinic in Denver, Offers Discount to Ikon Pass Holders

Whole-body MRI scan company Prenuvo has opened a clinic in Denver, Colorado, and is extending a discount to Ikon Pass holders.

Courtney Rehfeldt • Oct 02 2024
Headshot of Brynn Scarborough
partnership

Delivering an Enhanced Wellness Experience through Approach, Equipment & Innovation

Athletech News taps Brynn Scarborough president & chief executive officer, JK Products & Services to discuss strategy in wellness space design

Athletech Studios • Oct 02 2024
  • 1
  • …
  • 398
  • 399
  • 400
  • 401
  • 402
  • …
  • 739

From Our Partners


Sequel Brands
Longevity

Rethinking the Wellness Apothecary

Daily Newsletter

Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes!

Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives.

atn newsletter signup
Loading

Most Popular


member exclusive

Bodi Stakes Post-MLM Future on Retail, ‘Microdose Workouts’ for GLP-1 Users

member exclusive

Still Offering Free Trials? Gym Mentors Say There’s a Better Way

Fashion

Reebok Signs On as Official Partner for Xenom London

Videos


DISRUPT by Athletech News
Wellness

Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data

DISRUPT by Athletech News
Wellness

Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast

DISRUPT by Athletech News
Fitness

Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast

DISRUPT by Athletech News
Fitness

Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast

DISRUPT by Athletech News
Fitness

Behind the Hyrox Boom and a Look at What’s Ahead

DISRUPT by Athletech News
Fitness

Jake Steinfeld Headlines Premiere Edition of Disrupt by Athletech News

Keep Pulse on the Latest in Wellness & Fitness News.

Sign Up to Our Newsletter

Loading
Newsletter Preview
Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

  • News
    • Fitness
    • Wellness
    • Tech
    • Fitness Business
    • Reviews
  • Quick Links
    • Videos
    • Reports
    • Disrupt 2025
    • ATN Lists
    • Inno Summit
    • About Us
    • Contact Us
    • Subscribe
    • Privacy Policy
  • Get in Touch
Copyright © 2026 Athletech News