Brandon Cullen joins the ATN podcast to share his thoughts on everything from MADabolic’s approach to fitness to the future of HVLP gyms

In the latest episode of Athletech News’ Unscripted podcast, Brandon Cullen, chief concept officer and co-founder of MADabolic, joins co-hosts Edward Hertzman and Eric Malzone to discuss the strength training franchise’s distinct and unapologetic take on the art of brand building.

Cullen, Hertzman and Malzone also dissect the fitness and wellness industry, analyzing the future of boutique fitness, high-value, low-price (HVLP) gyms and luxury health clubs. Their takes are bold and thought-provoking, and they might give you some exciting new business ideas. Watch this episode of “Unscripted” for unfiltered takes on the following:

  • The importance of carving a niche for your brand
  • Why boutique fitness and strength training are here to stay
  • The business dangers of chasing fitness and wellness trends

Key Talking Points:

  • (0:00 – 4:46) Introductions and defining a brand identity in fitness
  • (4:46 – 14:09) The success of Gymshark and market positioning
  • (14:09 – 24:44) The future of boutique fitness, gyms and hybrid models
  • (24:44 – 33:52) Ideas for fitness and wellness business models 
  • (33:52 – 39:58) Building brands for the long haul
  • (39:58 – 43:15) Human accountability in a tech-driven world
  • (43:15 – 45:36) The evolution of lifestyle businesses
  • (45:36 – 53:57) Embracing change in the modern world
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