Les Mills Expands Virtual Reach With Fitness On Demand
Les Mills is working hard to make fitness more accessible and available outside the four walls of the gym or studio.
IHRSA 2024: Cardio Still Top of Mind for Fitness Equipment Leaders
Life Fitness, Matrix Fitness and Freemotion Fitness are looking to reenergize the cardio space with premium equipment and on-demand content.
ABC Fitness, DXFactor Partner Around Generative AI
Fitness tech brands ABC Fitness and DXFactor are linking up to support operators with cutting-edge AI and generative AI tools.
Shaping the Future: The Evolution of Fitness Franchises in 2024
The fitness franchise industry is growing fast, with high interest from investors and consumers alike as new modalities emerge.
BFT Franchisees Build Community Through Group Strength & Conditioning
BFT is striking a chord with North Americans for its workouts and its ability to foster connections among members, instructors and owners.
IHRSA 2024: Fitness Brands Balance AI & Community
As the fitness industry embraces AI and digitalization, Barry’s and Technogym are keeping the consumer experience at the forefront.
IHRSA Rebrands to Health & Fitness Association, Marking New Era
The new moniker, announced at IHRSA’s annual trade show in Los Angeles, signals the organization’s commitment to global recognition.
FitLab Accelerates Growth With $65M in Strategic Financing
FitLab, the platform behind Nike Studios, has secured a $65 million strategic financing facility from Atlas Credit Partners.
TRX Breaks Guinness World Record for Largest Suspension Training Class
TRX, the brand behind the world's most iconic suspension trainer, celebrated its 20-year anniversary by breaking a world record.
With Freemotion’s 22 Series, Cardio Is a Member Engagement Tool
Gyms that install Freemotion Fitness equipment get an automatic boost from iFIT content, which is already enjoyed by over 7 million people.
