What Private Equity Firms Look for in Fitness Franchise Groups
Here’s how leading private equity firms evaluate potential investments in the fitness franchising space As more people head back to […]
Tracy Anderson Enters Podcast Space in Latest Wellness Move
“The Longevity Game with Tracy Anderson” will air weekly, featuring guests ranging from Olympic athletes to scientists Tracy Anderson, a […]
Seeking a Swolemate? Adidas, Bumble Partner To Connect Gym-Goers
“Gymtimidation” is real, especially among Gen Z. But experts say having a gym buddy can boost visits and improve accountability […]
EGYM, Life Fitness Unveil Smart Cardio Project
As part of a strategic partnership, EGYM and Life Fitness will collaborate to give users a more personalized, data-infused approach […]
‘Music as Medicine’ Shows Promise as Healthcare Tool
MediMusic has partnered with Tuned Global and major music labels to explore the therapeutic potential of AI-powered sound The healing […]
ISSA Teams With American Barbell for Equipment, Education
American Barbell will serve as ISSA’s exclusive equipment provider as well as the organization’s exclusive live seminar partner The International […]
Hyperice Sues More Brands, Retailers Over Massage Gun Patent
The wellness brand already sued rival Therabody and is now filing litigation against many other companies over its massage gun […]
DUMAGUS Helps Gyms Win Members in the Strength-Training Era
With DUMAGUS’ AI-powered tracking tech, gyms and their members get the most out of strength training, which is more popular […]
Planet Fitness CEO Talks Franchise Strategy, Price Increase & GLP-1s
The “Judgement Free Zone” fitness franchise is determined to battle inflation while eyeing long-term growth of 4,000 store opportunities Planet […]
Meta Quest, Puma Launch ‘World’s Smallest Gym’
The tech giant and activewear brand have teamed up to prove that virtual reality can deliver an amazing fitness experience […]
