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Vuori activewear brand and two models at the beach
Fashion

Vuori Lands $825M Investment, Sets Sights on Europe & Asia

Vuori, an activewear brand hailing from sunny California, has scored a $825 million investment and is now valued at $5.5 billion.

Courtney Rehfeldt • Nov 11 2024
lagree pilates studio MDR
Case Studies

How the Studio (MDR) Innovates on Pilates to Build a Dedicated Community

Studio MDR founder and CEO, Lisa Hirsch-Solomon, has cultivated a transformative fitness culture for Lagree-style workouts

Elizabeth Ostertag • Nov 11 2024
OPEX helps fitness coaches reach new levels with CoachRx
partnership

CoachRx Checks Every Box for Fitness Coaches Choosing a Software Solution

OPEX’s CoachRx platform covers the many needs of fitness coaches from top to bottom as they scale and evolve.

Athletech Studios • Nov 11 2024
woman work out on mats at Pvolve studio
Guides & Resources

The Best Fitness Franchises Under $250K To Open

Athletech News breaks down the best fitness franchises that cost less than $250,000 to open, including gyms, studios and more.

Laura Darrell • Nov 09 2024
Row House Rowvember Returns
Fitness

Ready, Set, Row: Rowvember Returns at Row House

Row House, the indoor rowing concept acquired by Extraordinary Brands earlier this year, is kicking off Rowvember on November 11.

Courtney Rehfeldt • Nov 08 2024
man wears SmartCuffs on his arm
Fitness

Why Blood Flow Restriction (BFR) Training Might Be the Next Big Fitness Trend

Used by LeBron James and Ohio State football players, BFR training offers intriguing benefits that could help everyday gym-goers.

Josh Liberatore • Nov 08 2024
crunch fitness
Fitness

Crunch Fitness Expands Footprint in Milwaukee

Crunch Fitness is adding locations in Milwaukee, Wisconsin, as demand for high-value, low-price gyms continues to attract Gen Z.

Courtney Rehfeldt • Nov 08 2024
Orb Smart Mouthguard product picture
Reviews

Can a Smart Mouthguard Transform High Impact Sports?

The ORB Sport Smart Mouthguard blends dental protection with advanced data monitoring to transform athletic performance

Elizabeth Ostertag • Nov 08 2024
Black Health Matters is set to host it's upcoming event in Charlotte, North Carolina
Wellness

Black Health Matters Brings Wellness Summit to Charlotte

Black Health Matters, a health and wellness organization, is hosting an event in Charlotte, North Carolina, offering free health screenings.

Courtney Rehfeldt • Nov 08 2024
YogaSix participates in Veteran's Gratitude Week
Fitness

Select YogaSix Studios Participate in Veterans Gratitude Week

Select YogaSix studios are supporting Veterans Gratitude Week, offering donation-based yoga classes in partnership with Veterans Yoga Project.

Courtney Rehfeldt • Nov 08 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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