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FitOn is a Market Leader for Health Plans with Wellness Offerings

Meeting the demands of modern fitness, FitOn Health delivers digital wellness solutions that drive growth and engagement across all sectors

Athletech Studios • Nov 22 2024
an image of Kat Cole,
Wellness

AG1 Is More Than Just a Greens Powder, CEO Says

Marketed as a multivitamin, probiotic and greens powder all rolled into one, AG1 has become one of the world's most popular supplements.

Josh Liberatore • Nov 21 2024
active woman pours protein powder into a shaker bottle
Nutrition

How Protein Protects Your Muscle on GLP-1 Weight-Loss Drugs

Eating a protein-rich diet is a critical but often overlooked component of staying healthy while losing weight on GLP-1s.

Signe Svanfeldt • Nov 21 2024
Kohler x Remedy Place Ice Bath
Wellness

Remedy Place and Kohler Reimagine Cold Plunge with Ice Bath

Remedy Place and Kohler have created a high-end Ice Bath, a new take on cold plunging and will showcase the bath at Design Miami.

Courtney Rehfeldt • Nov 21 2024
a group of smiling people
Wellness

Plentiful Launches as Coaching Marketplace

Plentiful has launched as a global marketplace for wellness seekers to discover and book virtual and in-person experiences.

Courtney Rehfeldt • Nov 21 2024
Life Time app
Fitness

Life Time Adds Fitness Classes to App, Makes Play in Supplements

Life Time, the premium athletic country club operator, is rounding out 2024 with new app offerings and an expanded line of supplements.

Courtney Rehfeldt • Nov 21 2024
a man running
Research

Study: High Cardiorespiratory Fitness Can Reduce Dementia Risk

High cardiorespiratory fitness (CRF) is linked to better cognitive performance and lowers the risk of dementia, according to a new study.

Courtney Rehfeldt • Nov 21 2024
higherdose red light therapy mask
Wellness

These Wellness Tech & Recovery Products Are Driving the Market

The wellness market is booming, with brands revolutionizing longevity and recovery through contrast therapy, red light technology, and more.

Kim Kisner • Nov 21 2024
mental health jimini app
Fitness Business

Jimini Health Launches Clinician-Led AI Therapy Model with $8M Pre-Seed Funding

Jimini Health, a digital health company pioneering a clinician-led, AI-supported therapy model, has announced its launch, backed by $8 million

Elizabeth Ostertag • Nov 21 2024
exterior shot of an Orangetheory Fitness studio in Boca Raton, Florida
Fitness

Orangetheory, Anytime Fitness Unveil Parent Company, Name New CEO

Former Topgolf CEO Tom Leverton will lead Purpose Brands, a holding company comprising Orangetheory Fitness, Anytime Fitness and more.

Josh Liberatore • Nov 21 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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