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an image of MADabolic's Brendon Cullen at the conference
Fitness

MADabolic Rallies Partners and GMs Ahead of Expansion

MADabolic is on track to opening 50 gyms by mid-2025 and recently held a conference in prepartion of its continued expansion.

Courtney Rehfeldt • Nov 05 2024
Wellness JK uses red light therapy
Wellness

As Gyms Enter Wellness and Recovery, Execution Is Key

The global wellness economy now stands at $6.3 trillion, and gyms and health clubs are getting in on the action.

Josh Liberatore • Nov 05 2024
Oner Active founder Krissy Cela
Fitness

Weight Lifting Queen and Oner Active Founder Krissy Cela Shares Her Workout Wear Staples & More

Explore Krissy Cela’s journey with Oner Active, her daily wellness routines, and why her gym-ready pieces, are perfect for weightlifting enthusiasts.

Taylor Jean Stephan • Nov 05 2024
Vitamine Shoppe CEO
Finance

The Vitamin Shoppe Parent Company Files for Bankruptcy

The Franchise Group, the parent company of The Vitamin Shoppe and others, has filed for bankruptcy after going private last year.

Courtney Rehfeldt • Nov 05 2024
Mark Wahlberg in front of upcoming Municipal Gym
Fitness

Mark Wahlberg Opening Municipal Gym in Vegas

Mark Walhberg, the face of F45 and an investor, is opening Municipal Gym in Las Vegas, powered by HVLP operator EoS Fitness .

Courtney Rehfeldt • Nov 05 2024
a woman strength training with hand weights
Wellness

Hims & Hers Reports High Success Rate in GLP-1 Program

Hims & Hers has released a white paper showing that 87% of its GLP-1 weight loss program customers are close to their goal or have met it.

Courtney Rehfeldt • Nov 05 2024
Person in sauna
Wellness

The Booming Business of Hot & Cold

With the sweeping industry shift to wellness, centuries-old practices like saunas, cold plunges and bathhouses are making a rousing resurgence

Kim Kisner • Nov 04 2024
JJ Watts on a Peloton Bike
Fitness

Peloton Launches New Campaign to Engage Millennial Males

Two-thirds of Peloton members are women -- a number the connected fitness company is looking to change, targeting male consumers in a new ad.

Courtney Rehfeldt • Nov 04 2024
Commando fitness studio in Mexico featuring treadmills, step boxes
Finance

US Firm Invests in Mexican Fitness Brand Commando, Eyes Growth

ACON Investments has closed an investment into Commando, a boutique fitness brand with 11 locations in Mexico.

Josh Liberatore • Nov 04 2024
1440 has acquired FitCrunch
Nutrition

1440 Foods Acquires FitCrunch, Adding to Active Nutrition Portfolio

FitCrunch is the latest 'better-for-you' food product that has been scooped up, with 1440 acquiringthe brand for an undisclosed amount.

Courtney Rehfeldt • Nov 04 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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