Xponential Fitness Loses Pair of Execs, Adds to Lindora Team
While its international head and digital platform president are departing, Xponential added some executive firepower to its new wellness brand […]
F45 Eyes Booming Wellness & Recovery Market To Drive Growth
The fitness franchise has launched wellness brands like FS8 and Vaura Pilates. It’s also planning to embrace recovery as a […]
Product of the Week: Is the Future App the Future of Personal Training?
All products featured on Athletech News are independently selected by our editors. However, when you buy something through our retail […]
Unscripted: Equinox VP Julia Klim on Cultivating a Brand Identity
Klim shares why Equinox is more than just a fitness brand and how the company takes deliberate steps to nurture […]
Pvolve, HigherDose Partner on Mindfulness Classes
The fitness brand has teamed up with the at-home wellness tech company to offer three new rest and recovery-focused classes […]
CEO Corner: How Amy Neary Grew Prime IV Hydration & Wellness
Neary’s fast-growing IV therapy franchise opened its 100th location at the end of 2023 and could have up to 750 […]
Plunge Launches Pop-Up Tub To Make Cold Plunging More Accessible
The cold plunge company unveiled its Evolve Series, which includes affordable and portable tub offerings All products featured on Athletech […]
Myzone Hires New CEO Amid International Push
Jay Worthy, the former president of Life Fitness who helped expand the equipment giant internationally, will look to do the […]
Biolinq Raises $58M for Color-Coded Wearable Glucose Sensor
The “barely there” wearable touts a color-changing interface for quick glucose insights without the need for a secondary device Health […]
Athletic Cosmetic Company Bets Big on Sports Makeup
Founded by a beauty industry vet and a pro tennis player, the startup creates sweat-resistant cosmetic products for active women […]
