The Gym of the Future Is Here.
See what’s changing and where operators are investing.
EGYM’s Smart Strength Squat makes an exercise that was once challenging to execute, now safe, effective and smart
In a crowded fitness landscape where personalization and visual identity carry as much weight as performance, Skelcore has emerged ...
Arketa raises $15M to scale its all-in-one AI platform for boutique fitness studios, founded by a yoga instructor-turned-entrepreneur.
Aurora Anguilla Resort & Golf Club unveils 11 pickleball courts, the most in the Caribbean, alongside new clinic packages.
CrossFit partners with Levels to bring metabolic health tools to affiliates, marking a first-of-its-kind collaboration for both entities.
Gold’s Gym is partnering with Hyrox to launch North America’s first Hyrox Performance Center in Dallas, Texas.
Ballers launches in Philly next month with ambitions to build 50+ clubs blending racquet sports, recovery spaces and elevated dining.
Strength training is surging in popularity, with equipment sales up 181% in a decade. Discover how top fitness brands are adapting to this powerful trend.
As consumers become more distrustful of traditional ads and influencer-led content, online reviews figure to be more important than ever.
Meet Shiftwave, the high-performance recovery technology born in elite military circles and battle-tested by world-class athletes
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