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Thorne CEO Colin Watts
Wellness

CEO Corner: Thorne’s Colin Watts Talks State of the Supplement Industry 

Watts, who took over as the CEO of Thorne in 2023, is steering the company into a new era of personalized wellness and supplements.

Josh Liberatore • Feb 26 2025
a golf nearing a hole on the golf course
Finance

Kelly Kraft on Trading PGA Tour for Private Equity

Athletech News caught up with pro golfer Kelly Kraft on his new venture into the private equity space at Disruptive.

Courtney Rehfeldt • Feb 26 2025
Perspire Sauna Studio front desk
Wellness

Scaling Wellness: A Perspire Sauna Studio Franchisee’s Journey to Success

Inspired by her journey in beating cancer, Perspire Sauna Studio franchisee Maria Kirgan is all in on infrared sauna and red light therapy.

Athletech Studios • Feb 26 2025
Venus Williams WeWard
Fitness

Venus Williams Joins WeWard to Push Healthier Living

The tennis champion and entrepreneur has joined the gamification walking app as an investor and ambassador Tennis champion and entrepreneur Venus Williams has invested in…

Elizabeth Ostertag • Feb 26 2025
Torque Fitness M3
partnership

Torque Fitness Adds a New Layer of Tech & Mobility With TANK M3 Push Sled

Torque Fitness has a new push sled capable of taking fitness consumers to new places, moving in newer directions

Athletech Studios • Feb 26 2025
Floyd Mayweather Supplement Launch
Fitness

Floyd Mayweather Enters the Supplement Game with 1O1

Famed boxer Mayweather has launched a collection of supplements to fuel performance Floyd Mayweather, who many call one of the greatest boxers of all time,…

Elizabeth Ostertag • Feb 25 2025
PureGym and SH1FT team on group fitness
Industry News

Group Fitness, Reinvented: PureGym & SH1FT Collaborate

PureGym has partnered with SH1FT Fitness to launch eight new group fitness formats across all locations, running 15,000+ weekly classes.

Courtney Rehfeldt • Feb 25 2025
woman squats at a BFT studio
Fitness

Xponential’s BFT Opens First Scandinavian Location

Master franchisee Tage Flugeim was the first to introduce Barry's to Scandinavia 15 years ago and he's now doing the same for BFT.

Courtney Rehfeldt • Feb 25 2025
Paul English
Tech

Is Steppin the App That Will Finally Get People Off Their Phones?

Created by Kayak co-founder Paul English, Steppin makes people earn their screen time by walking before they're able to access popular apps.

Josh Liberatore • Feb 25 2025
Barry's members working out inside the studio
Fitness

Bilt Members Can Now Earn Free Barry’s Classes—Here’s How

Boutique HIIT leader Barry's has partnered with Bilt so fitness fans can earn points for free classes and post-workout shakes.

Courtney Rehfeldt • Feb 25 2025
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Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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