Beer brands are getting into the energy drink action, with Anheuser-Busch the latest to expand into the space with 1st Phorm and Dana White.
If one of your New Year’s resolutions is to improve your nutrition, Athletech News rounded up the best products to help.
A Commission of experts from around the world say its time to say goodbye to BMI and adopt a new definition.
Ultrahuman and InsideTracker announced a collaboration to focus on cardiovascular health management through blood testing.
Amazon has laid off nearly 200 works in its fitness and fashion groups, though it's telehealth services division appears full-steam ahead.
If approved, Orangetheory Fitness members can use HSA/FSA funds to pay for memberships, class packs and a heart rate monitor.
With the New Year's rush in full swing, ATN rounds up the ad campaigns top fitness brands are running to kick off 2025.
Kiwi Fitness, a new strength training app co-founded by a Meta engineer, says it can rival human coaches with its AI and affordabiliity.
Perspire Sauna Studio, a wellness franchisor centered on heat and contrast therapy, is opening 40 new locations this year.
Together, the boutique fitness industry is showing the world the true meaning of community — one donation at a time.
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