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a rendering of a PHIT Center where youth and the community can get active
Fitness

PHIT America Gets Kids Moving with First-Ever PHIT Center

PHIT America is opening its first-ever PHIT Center this week in Texas to encourage youth movement and fitness.

Courtney Rehfeldt • Jan 20 2025
Open sign
Fitness Business

How to Nail Your Soft Opening: A 7-Day Checklist for New Franchises

Here's a step-by-step soft opening plan to set your new franchise up for a grand debut that brings in your community.

Joy Keller • Jan 20 2025
Woman with yoga mat, unrolling
Industry News

Daily Burn and Corefirst Partner to Expand Access to Resistance Pilates

Daily Burn, a digital wellness platform, has partnered with Corefirst, a Pilates company focused on providing accessible resistance training.

ATN Staff • Jan 20 2025
older people walking with poles
Longevity

Urban Poling Announces HSA and FSA Eligibility

Urban Poling Inc. has announced that its Urban and Activator® poles are now eligible for reimbursement through Health Spending Accounts (HSA).

ATN Staff • Jan 20 2025
Inside of GymNation
partnership

New GymNation Study Reveals Soaring Regional Fitness Aspirations

A landmark survey released by GymNation, the UAE-based fitness giant, reveals a significant fitness boom in the UAE and Saudi Arabia

Athletech Studios • Jan 20 2025
an image of Assault Fitness equipment within a facility designed by Aktiv Solutions
Fitness

Aktiv Solutions and Assault Fitness Team up to Give Facilities an Edge

A new partnership between AKtiv Solutions and Assault Fitness aims to give facilities an edge over the competition.

Courtney Rehfeldt • Jan 18 2025
a man rides on a Peloton bike in a Hilton hotel room
Fitness

Hilton & Peloton Bring Fitness to Your Hotel Room

Peloton and Hilton have deepened their ties to give Hilton guests in-room access to Peloton fitness content.

Courtney Rehfeldt • Jan 17 2025
a Pilates instructors assisting a client
Fitness Business

Pilates Instructors Love Their Jobs Amid Growing Industry Demand

Demand is high for Pilates instructors as franchises expand - but the career can also provid e a sense of fulfillment, Body Balance finds.

Courtney Rehfeldt • Jan 17 2025
equipment inside a Fitness Premier gym
Fitness

Fitness Premier Adds Medical Weight Loss, Eyes Small-Town Gym Growth

A fixture in towns across Illinois, Fitness Premier becomes one of the first affordable gym brands to launch a medical weight loss program.

Josh Liberatore • Jan 17 2025
as a TikTok ban looms, fitness and wellness brands are turning to Instagram
Finance

Fitness & Wellness Brands Shift to Instagram Amid TikTok Turmoil

Athletech News spoke to three wellness influencers to learn where they are headed and how they are preparing for a ban on TikTok.

Courtney Rehfeldt • Jan 17 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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