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Success takes the right partner and strong systems.

ATN's Franchise Lens shares the keys to preparing for franchise success.

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exterior rendering of new City Pickle.
Fitness

CityPickle to Reimagine Brooklyn Anchorage Plaza 

CityPickle is transforming space in Brooklyn into a public hub with pickleball courts, food trucks and community programming.

Courtney Rehfeldt • May 16 2025
a landscape photo / Sanctuary of Stillness
Wellness

Remedy Place Launches First-Ever Wellness Retreat

Remedy Place partners with Scorpios Bodrum to launch Aegean Awakening, a six-day wellness retreat blending luxury with communal therapies.

Courtney Rehfeldt • May 16 2025
lounge area inside the Continuum Club
Wellness

Continuum Club Costs $10K a Month. It’s on a Mission To Democratize Wellness

The exclusive Continuum Club offers one of the most expensive wellness memberships in the world. But there's more to the brand than that.

Josh Liberatore • May 15 2025
ElliQ being used by an older woman who is working out on a green yoga mat.
Wellness

Intuition Robotics Launches Wellness Coach for Seniors

Intuition Robotics has launched a Wellness Coach feature for ElliQ, its AI companion robot, enabling older adults to set health goals.

Courtney Rehfeldt • May 15 2025
bouldering wall
Fitness

Movement Climbing Gyms Opens Fifth Bay Area Gym

Movement Climbing has opened a new gym in Mountain View, offering bouldering, yoga and functional fitness.

Courtney Rehfeldt • May 15 2025
Jill Woodworth, Chief Financial Officer of Prenuvo
Longevity

Former Peloton CFO Jill Woodworth Joins Prenuvo

Former Peloton CFO Jill Woodworth joins Prenuvo as chief financial officer, bringing decades of expertise to the MRI screening startup.

Courtney Rehfeldt • May 15 2025
interior of a Dick's Sporting Goods store
Finance

Dick’s Sporting Goods Set to Acquire Foot Locker in $2.4B Deal

Dick’s Sporting Goods has signed a deal to acquire Foot Locker, a move that supports its footwear strategy.

Courtney Rehfeldt • May 15 2025
Myles Turner for MyFitnessPal
Nutrition

Indiana Pacers’ Myles Turner Teams With MyFitnessPal

MyFitnessPal teams up with basketball player Myles Turner to highlight how balanced nutrition and meal tracking support performance.

Courtney Rehfeldt • May 15 2025
Onus IV Therapy + Longevity people in front of van
Longevity

Onus IV Therapy Marks 10-Year Milestone in Colorado

Onus IV Therapy + Longevity marks 10 years in Colorado with seven locations, mobile IV services, and plans to expand into peptide therapy.

Courtney Rehfeldt • May 15 2025
A woman running and three Garmin Forerunner watches.
Tech

New Garmin GPS Smartwatches Target Runners & Triathletes

Garmin is launching the Forerunner 570 and 970, two advanced GPS smartwatches featuring new training tools and recovery insights.

Courtney Rehfeldt • May 15 2025
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Wellness

HomePlunge Wants To Solve Hotels’ Cold Plunge Problem

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Arkansas Brand Aims to Take Instructor-Free, 24/7 Reformer Pilates Nationwide

Finance

Hyrox Sold to L Catterton-Led Group in Deal That Includes Brand’s Co-Founders

Industry News

Planet Fitness Adds Reformer Pilates to Australia Gyms

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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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