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How is Longevity Reshaping the Fitness Business?

The trends and business models creating new opportunities across wellness and recovery.

Download the Report

Sebastien Lagree
Fitness

Sebastien Lagree on His Method & the Future of Fitness

Sebastien Lagree shares how he turned a personal passion into a high-intensity, low-impact fitness phenomenon.

Elizabeth Ostertag • Jun 02 2025
Fitness

Italy Flexes Its Global Fitness Muscle

The Rimini Expo Centre was packed wall-to-wall with the global fitness industry in motion. The 19th edition of RiminiWellness delivered ...

Joy Keller • May 31 2025
Gymproluxe Band and Bar
Reviews

Product of the Week: Gymproluxe Band and Bar Set 2.0

Gymproluxe's viral resistance band set has gotten a major upgrade, perfect for upper-body strength and portable training.

Elizabeth Ostertag • May 30 2025
A group of Life Time cyclists.
Fitness

Gravel Meets Giving: 44 Riders Fundraise for Life Time Foundation

At UNBOUND Gravel, 44 cyclists are riding for youth health and sustainability through the Life Time Foundation.

Courtney Rehfeldt • May 30 2025
A young woman smiling and holding an orange slice over her left eye.
Finance

The Wellness Gold Rush Is On: 6 Hot Spaces Set To Explode

Wellness is now a $2 trillion global industry—and it's only growing. A new McKinsey report highlights six fast-rising categories.

Courtney Rehfeldt • May 30 2025
A woman on a walking pad in her living room.
Fitness

Virtual Race, Real Stakes: PitPat’s Hero’s Half Marathon Offers $400 Top Prize

PitPat launches the Hero’s Half Marathon, a global 6-mile virtual race with real-time tracking and cash prizes.

Courtney Rehfeldt • May 30 2025
A group shot of the 6 Love Sports League.
Fitness

Eight Sleep Steps Into Women’s Padel With League Relaunch

Eight Sleep partners with 6 Love Sports to relaunch a top women’s padel league, blending sleep tech with the fast-growing sport.

Courtney Rehfeldt • May 30 2025
A table set up outdoors with balloons representing 40.
Wellness

Modest Weight Loss in Midlife Can Slash Risk of Disease & Early Death, per Study

New research from links modest, nonpharmacological weight loss in midlife to lower long-term risks of chronic disease and early death.

Courtney Rehfeldt • May 30 2025
An image of a man.
Finance

Stack Athletics Scoops Up Vulcan in Pickleball Power Play

Stack Athletics has acquired Vulcan Pickleball, naming the VPRO Flight ball official for MLP and DUPR events.

Courtney Rehfeldt • May 30 2025
Fitness

Dove & Club Pilates Break Stereotypes With #EveryBodyPilates

Dove and Club Pilates launch free classes in five U.S. cities to challenge body stereotypes and promote inclusivity through #EveryBodyPilates

Courtney Rehfeldt • May 30 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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