Athletech News
  • NEWS
    • FITNESS
      • Equipment
      • Gyms
    • WELLNESS
      • Longevity
      • Nutrition
    • TECH
      • Wearables
      • Artificial Intelligence
    • BUSINESS
      • Finance
      • Fashion
    • LIFESTYLE
      • Reviews
      • Shopping
  • Video
    • The Lens: Franchising
    • The Lens: Gym of the Future
    • The Lens: Xplor Mariana Tek
    • The Lens: Sequel Brands
    • The Lens: Technology
    • Videos & Podcasts
  • REPORTS
    • 2026 Wellness, Recovery & Longevity Report
    • Technology and Innovation Outlook Report 2026
    • 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness
    • Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness
  • ATN LISTS
    • Power Players '26
    • Most Innovative '26
    • Startups To Watch ’25
    • Power Players '25
  • INNO SUMMIT
  • The Operators Room
  • Subscribe
  • Login
Press esc to close

How is Longevity Reshaping the Fitness Business?

The trends and business models creating new opportunities across wellness and recovery.

Download the Report

two models wearing SET active
Fashion

The SET Standard: Lindsey Carter on Building a Brand That Moves With You

SET Active founder Lindsey Carter shares how she built one of today’s most beloved activewear brands by staying true to her vision.

Taylor Jean Stephan • May 29 2025
Three athletes running against a blue background.
Tech

Maxiom Labs Launches AI Health Coach, Opens $6M Series A

Maxiom Labs launches AI SmartCoach, opens $6M Series A, and enters clinical trials to test if its platform can outperform human experts.

Courtney Rehfeldt • May 29 2025
People playing pickleball at Dill Dinkers.
Fitness

Dill Dinkers Opens First San Antonio Pickleball Facility, Breaks Ground on Second Location

Dill Dinkers opens its first San Antonio location with plans to launch up to 20 indoor pickleball facilities across the greater metro area.

Courtney Rehfeldt • May 29 2025
John Madsen, Founder, Supra Human
Finance

Supra Human Surpasses $25M in Revenue, Redefining High-Ticket Fitness Coaching

Supra Human, led by an NFL veteran and media exec, serves six-figure clients with elite coaching and eyes $52M in projected annual revenue.

Courtney Rehfeldt • May 29 2025
artwork for the ATN Master Knowledge Series podcast featuring Eric Cressey
Longevity

Master Knowledge: Eric Cressey on the High-Performance Side of Longevity

In this podcast episode, Eric Cressey, a sports performance coach for the Yankees, shares his expertise on training as we age.

ATN Staff • May 29 2025
A woman using a Hypervolt device on her leg.
Fitness

F45 Adds Hyperice Recovery Tech to Select Studios

F45 partners with Hyperice to bring recovery tech like massage guns and compression boots to select studios.

Courtney Rehfeldt • May 29 2025
A YogaSix light in ambient purple light.
Fitness

YogaSix Hosts Annual YogaSix Day With Classes, DJs & Deals

YogaSix Day returns June 6 with free classes, community events, and the “Y6 Six” experience—a 60-minute sampler of all six YogaSix formats.

Courtney Rehfeldt • May 29 2025
A woman in a Pespire Sauna Studio.
Wellness

Perspire Sauna Studio Adds South Bay Locations

Perspire Sauna Studio expands to California's South Bay with a three-unit deal, adding locations in Cupertino, Morgan Hill and Los Gatos.

Courtney Rehfeldt • May 29 2025
Roxfit’s CEO Ben Wilson (left), and CMO Joey Allott (right)
Finance

Hybrid Fitness Platform RoxFit Secures £800,000 Investment

York-based RoxFit lands £800K to expand its training app built for the booming Hyrox and hybrid fitness community.

Courtney Rehfeldt • May 29 2025
Pvolve trainers dani and maeve
Fitness

Pvolve Surpasses 50 Studios in Development

Pvolve adds five new studio leases across four states, bringing its development pipeline to over 50 locations.

Courtney Rehfeldt • May 29 2025
  • 1
  • …
  • 283
  • 284
  • 285
  • 286
  • 287
  • …
  • 768

From Our Partners


Garmin data
Tech

Powering Women’s Health: Optimization & Innovation with Garmin 

Daily Newsletter

Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes!

Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives.

atn newsletter signup
Loading

Most Popular


member exclusive

Shoppers Want ‘Healthy’ Products Almost as Much as Low Prices, Data Shows

Industry News

Pure Barre Makes Play for Younger Fitness Consumers

member exclusive

ATN Week in Review: Oura’s IPO Delay Is a Big Deal for Fitness & Wellness

Videos


Phillip Mills
Fitness

Phillip Mills of Les Mills Talks the Power of Community

Disrupt with Erik Jivmark
Wellness

Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data

Andy Dunn on Disrupt
Wellness

Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast

Andy Peat on Disrupt
Fitness

Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast

Mark Mastrov joins Disrupt
Fitness

Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast

Disrupt hosts Christian Toetzke & Andrew Sugerman
Fitness

Behind the Hyrox Boom and a Look at What’s Ahead

Keep Pulse on the Latest in Wellness & Fitness News.

Sign Up to Our Newsletter

Loading
Newsletter Preview
Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

Add Athletech News as a preferred source on Google?

  • News
    • Fitness
    • Wellness
    • Tech
    • Fitness Business
    • Reviews
  • Quick Links
    • Videos
    • Reports
    • Disrupt 2025
    • ATN Lists
    • Inno Summit
    • About Us
    • Contact Us
    • Subscribe
    • Privacy Policy
  • Get in Touch
Copyright © 2026 Athletech News