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F1 driver wearing uniform with gatorade logo
Nutrition

Gatorade Shifts Gears Into Women’s Racing With F1 Academy Deal

Gatorade becomes the first official sports drink partner of F1 Academy, launching a multi-year deal to support young female drivers.

Courtney Rehfeldt • Jun 13 2025
people standing in line at Starbucks
Nutrition

Cold Foam, Hot Trend: Starbucks Joins the Protein Craze

As consumers seek out more protein-packed options, Starbucks is adding a new twist to its iced lattes at select locations.

Courtney Rehfeldt • Jun 13 2025
Father's Day Gift Guide
Reviews

The Best Father’s Day Gifts for Fitness-Focused Dads

Shopping for the best Father's Day gifts for the fitness- and wellness-minded dad? We've rounded up the best finds for every type and budget.

Elizabeth Ostertag • Jun 13 2025
partnership

How Daxko Helps Community Fitness Centers Win Over Gen Z

As Gen Z reshapes the meaning of community, health and fitness organizations face a new challenge: staying relevant ...

Athletech Studios • Jun 13 2025
partnership

From Lead to Loyalty: 13 Platforms Powering Fitness Studio Growth

Unlock seamless operations, accelerate growth and deliver standout member experiences with these must-have tech tools for fitness studios

Athletech Studios • Jun 13 2025
Viceroy Taryn Toomey The Class
Fitness

Viceroy & The Class by Taryn Toomey Launch Global Wellness Partnership

Viceroy and The Class by Taryn Toomey collaborate to bring in-room movement practices and retreats to select hotels, starting June 16.

Elizabeth Ostertag • Jun 12 2025
Four men enjoying the view on a hill.
Wellness

Men’s Fitness & Wellness Retreats Make the Luxury Pivot

Men’s Fitness and Wellness Retreats has pivoted to private, luxury experiences for men, offering health, fitness and mindset coaching.

Courtney Rehfeldt • Jun 12 2025
Artwork for ATN Master Knowledge Series podcast with Dr. Andy Galpin
Longevity

Master Knowledge: Dr. Andy Galpin on Maximizing Recovery Through Science

Dr. Andy Galpin, a highly popular human performance coach, joins ATN's new podcast for a deep dive into the world of recovery.

ATN Staff • Jun 12 2025
Interior image of Pickleball Kingdom and its pickleball courts.
Fitness

Pickleball Kingdom To Open 10-Court Facility in Georgia

Pickleball Kingdom, an indoor pickleball franchise, is launching a 10-court indoor facility in Austell, Georgia this winter.

Courtney Rehfeldt • Jun 12 2025
A group of women in a circle with strollers and babies.
Fitness

Fit4Mom’s New Lite Franchise Lets Moms Start a Business for $1,995

Fit4Mom has launched a new Lite franchise model for just $1,995, offering busy moms a low-cost, flexible path to business ownership.

Courtney Rehfeldt • Jun 12 2025
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