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Fitness Business

Boutique Fitness Is Reshaping — Can Studios Keep Up?

The boutique fitness industry is changing at a fast pace, experiencing both expansion and growing pains. Lise Kuecker, founder and CEO, Studio Grow, recently shared her insights.

Joy Keller • Mar 18 2025
Kevin Durant and Rich Kleiman on a step and repeat.
Finance

Durant & Kleiman’s Boardroom Expands With Exclusive Club

Applications are now open for Kevin Durant's Boardroom Members Club, an exclusive network of executives, entrepreneurs and creators.

Courtney Rehfeldt • Mar 18 2025
A man wearing nice shoes on an eco-friendly springboard from FluidStance.
Wellness

Micro-Movements, Major Benefits: Rethinking Wellness at Work

FluidStance is redefining workplace wellness with balance boards, enhancing productivity and well-being beyond standing desks.

Courtney Rehfeldt • Mar 18 2025
An exterior rendering of Onelife Fitness new location in Maryland.
Fitness

Onelife Fitness Makes $17M Investment in Maryland Club

Onelife Fitness is opening its 12 club in Maryland, gearing up to open a 60,000 square foot facility in Abingdton.

Courtney Rehfeldt • Mar 18 2025
a new Planet Fitness member learning about the gym from a PF employee
Fitness

Planet Fitness PerksFest Returns With Exclusive Member Deals

Planet Fitness PerksFest is back, giving members exclusive discounts on Apple Music, HelloFresh, Crocs and more.

Courtney Rehfeldt • Mar 18 2025
Brandon Cullen for MADabolic
partnership

Fireside Chat: MADabolic Founder & Chief Concept Officer Brandon Cullen on the Unspoken Truths of Franchising

In this latest “Fireside Chat” video, Brandon Cullen of MADabolic and Edward Hertzman of Athletech News pull back the curtain on franchising

Athletech Studios • Mar 18 2025
Workout Studios ClassPass
Fitness

ClassPass Announces Best of 2024: Top Studios, Instructors, Spas & Gyms Across the U.S.

ClassPass' annual list highlights the top studios, instructors, gyms and spas, as well as a new Hidden Gem category.

Elizabeth Ostertag • Mar 18 2025
sporty woman looks at her phone
Tech

Mindbody Taps Rokt for AI-Powered Online Ad Placements

Software giant Mindbody will count on Rokt to help it deliver ads that speak to the interests of fitness and wellness consumers.

Josh Liberatore • Mar 18 2025
woman wears a Muse S Athena headband
Tech

Muse Launches Athena, a Next-Gen Brain-Training Wearable

With the Muse S Athena, users can analyze their brain activity and oxygen levels in real-time for advanced "mental fitness" training.

Josh Liberatore • Mar 18 2025
Echelon fitness equipment inside an apartment building
Fitness

Echelon Acquires FlexIt To Expand Personalized Training

Echelon Fitness has officially rebranded FlexIt as Echelon Coach, expanding its digital training and wellness offerings for members.

Courtney Rehfeldt • Mar 17 2025
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