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Success takes the right partner and strong systems.

ATN's Franchise Lens shares the keys to preparing for franchise success.

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A man MMA training in a red shirt.
Fitness Business

NASM Updates MMA Course To Meet Combat Training Demand

With MMA-style training gaining popularity, NASM has launched an updated Mixed Martial Arts Conditioning Specialization course.

Courtney Rehfeldt • May 19 2025
a new Planet Fitness member learning about the gym from a PF employee
Fitness

Hall Pass to the Gym: Planet Fitness Welcomes Teens for Free

Planet Fitness is bringing back its High School Summer Pass program for teens to remain active this summer.

Courtney Rehfeldt • May 19 2025
A doctor measuring a patient's waist.
Wellness

Zepbound Trumps Wegovy in Weight Loss Showdown, Study Finds

Zepbound helped patients lose more weight than Wegovy in a 72-week trial, with greater reductions in both body weight and waist size.

Courtney Rehfeldt • May 19 2025
Katelyn DiGiorgio of Pure Barre
partnership

Fireside Chat: Katelyn DiGiorgio of Pure Barre on the Next Big Thing in Low Impact Fitness

Katelyn DiGiorgio of Pure Barre and Athletech News Founder and CEO Edward Hertzman speaks on Barre's general growth and within her franchise.

Athletech Studios • May 19 2025
A couple running in the street and wearing activewear.
Fashion

Fitness & Fashion Collide: Sportswear Market on Track for $128B

The global sportswear market is projected to reach $128B by 2031, driven by several factors that are driving demand.

Courtney Rehfeldt • May 19 2025
Gym client greeted by sales team
partnership

3 Ways to Turn Your Front of House Into a Lead-Closing Machine

In today’s fitness market, your front-of-house team isn’t simply providing customer service — it’s your best, shot at converting a lead.

Athletech Studios • May 17 2025
a line-up of cell phones on a TikTok screen
Tech

Can TikTok Turn Doomscrolling Teens Into Meditators?

TikTok's new in-app meditation feature interrupts doomscrolling with a prompt to meditate for improved sleep.

Courtney Rehfeldt • May 16 2025
Finance

Chobani Acquires Daily Harvest

Daily Harvest has been acquired by Chobani, as the yogurt leader plans to bring the ready-to-eat plant-based meals into more U.S. homes.

Courtney Rehfeldt • May 16 2025
A book with a map of America inside.
Wellness

America’s Healthiest States Revealed

From insurance coverage to physical activity, a new state health ranking shows disparities in American well-being.

Courtney Rehfeldt • May 16 2025
Balanced Body metro IQ reformer
Fitness

Balanced Body & Flex Partner To Make Pilates Purchases HSA/FSA Eligible

Balanced Body has partnered with Flex, allowing consumers to use pre-tax funds on Pilates equipment and accessories starting May 20.

Courtney Rehfeldt • May 16 2025
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Arkansas Brand Aims to Take Instructor-Free, 24/7 Reformer Pilates Nationwide

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Hyrox Sold to L Catterton-Led Group in Deal That Includes Brand’s Co-Founders

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Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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