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Escape Fitness has unveiled the Octagon Load, an impressive, space-saving an results-maximizing strength training system for operators.
Model and entrepreneur Ashley Graham has been crowned supplement and gummy brand Olly's new brand ambassador.
CrossFit has named healthier-for-you peanut butter brand PBfit as its official partner for the 2025 CrossFit Games.
The MAX Challenge, a popular group fitness brand in New Jersey, will now be known as MAX Fitness & Wellness Center.
ISI Elite Training and Macrostax Team plan to continue integrating training and nutrition to help members improve overall health.
Shed has launched Clear Protein Hydration, tackling two concerns of the health-minded: hydration and protein.
Jarron Aizen of Hapana and Peter Hull of Fitstop, join Athletech News Founder and CEO Edward Hertzman to discuss Fitstop's growth via Hapana.
Barre3 continues to grow, acquiring 11 Studio Barre studios in several states that will be converted under its banner.
Wellbuilt Ventures has unveiled a no-code solution for fitness businesses of all sizes to boost revenue and engagement.
Epicore has secured $26 million in a Series B for its sweat-teach wearable brand to advance its platform and expand.
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