Gameday has experienced staggering growth since it started franchising in 2023, opening over 300 locations and selling 1,000 licenses
Gameday Men’s Health is disrupting the traditional doctor’s office in a way we’ve never quite seen before.
Founded by Evan Miller, PhD, in 2018 to give men a quicker, more enjoyable and more effective way of taking care of their health, Gameday offers services including testosterone replacement therapy (TRT), erectile dysfunction (ED) treatment and peptides, among others, which are carried out by licensed physicians. It also offers prostate cancer screenings and free testosterone tests.
Inside a Gameday location, men can watch sports on flat-screen TVs, lounge in comfortable chairs and perhaps most importantly – get their test results back in under 15 minutes.
Gameday’s unique approach has clearly struck a chord with American males – and with entrepreneurs. The health and wellness franchise has opened over 300 locations across the country, and is on pace to reach 500 by the end of this year.
Miller sat down with Athletech News to discuss his frustrations with the traditional American healthcare system, why he decided to create Gameday Men’s Health as an alternative and how he plans to keep growing the brand in the U.S. and internationally.
The following conversation has been lightly edited for clarity and length.
Athletech News: Can you tell us about your background and why you decided to create Gameday Men’s Health?
Evan Miller: I come to the “healthcare” world from psychology – I have a PhD in clinical psychology. After grad school, I started up an addiction treatment center, which I grew and enjoyed, but it was hard work. Addiction treatment is 24/7, so I got burnt out pretty quickly.
I thought about what I wanted to do next. I was 34 at the time and wasn’t feeling like myself – my energy levels were low. I asked the doctor for a testosterone test and he said, “Oh, you’re fine, we’ll test that when you’re 50.” I insisted and sure enough, my levels were 237, which is basically the testosterone of an old man. I was an in-shape guy and had always worked out and been an athlete, but here I was with an empty gas tank. That’s when the light bulb went off, and I said, “Why don’t I create a place that does testosterone therapy, (and) helps guys feel better, fast.”
ATN: Gameday now has over 300 locations and is expanding at breakneck speed. How has the brand evolved since you founded it in 2018?
EM: In the early days, it was just myself opening clinic by clinic. I opened four or five in SoCal. When COVID happened and I had time to sit at home and think about how I wanted to grow the business, I decided to franchise. In 2023, as soon as we launched the franchise nationwide, it was lightning in a bottle – we became the hottest franchise in the world, selling 1,000 locations in less than a year. We have over 300 of those locations open today.
ATN: Many new wellness and longevity clinics have cropped up in recent years. What makes Gameday stand out in such a crowded space?
EM: There are a few things, but number one is that we’re the biggest, and it’s not by accident. I think what we do really well is we meet guys where they are. You don’t want to go to the doctor and I don’t want to go to the doctor, so let’s make this thing feel like a lounge, with fast appointments. The model itself is super simple: get your labs done, do a consult and start treatment, all within an hour. Meanwhile, you’re hanging out watching ESPN and eating fruit snacks. This has allowed us to scale fast – people love the brand and they want to be associated with it.
ATN: Gameday is probably best known for providing testosterone replacement therapy (TRT), but your services go beyond that. Which other Gameday services are most popular with customers today?
EM: Peptides are the hot thing right now. They basically tell your body to produce more of X. So if it’s a growth hormone, peptide tells you to produce more growth hormone, or whatever it might be. And then it’s sexual performance. If you put 10 guys in a room and say, “Raise your hand if you have ED,” no one raises their hand. But if you say, “Hey, dude, do you want to perform better?” They say, “Sure, why not?” We have a lot of services designed for guys to optimize their sexual health.
ATN: It seems like men are more proactive in looking after their health these days. How has the conversation around men’s health evolved since you founded Gameday, and how much more room is there for growth?
EM: We’re just scratching the surface right now, honestly. We’ll have won at Gameday when your first thought is, “I want to go to Gameday,” not, “I need to go see my primary care doctor” or “Maybe I need an anti-depressant.” Once we see that type of mental shift in guys, then it’s a real conversation around what it means to take control of your health. Because guys are fed up with the modern healthcare experience: using insurance, waiting in line and getting on a pill that might or might not work.
ATN: Speaking of health insurance, could Gameday ever work with traditional healthcare providers, or would you prefer to stay out of that space?
EM: Stay out of it. It’s super cumbersome, and we’re not talking about spending thousands of dollars a month. We’re talking about $200 a month, which the average guy is going to blow on dinner with his family on a Friday night without blinking an eye. So it’s not breaking the bank for most guys.
ATN: Gameday already has over 300 open locations. Beyond that, what are your expansion goals over the next few years?
EM: We’ll have 400 open by July, and we’ll have about 500 open by the end of this year, which is half the country (filled). We’ve already sold 1,000 in the U.S., and we’re not going to open any more than that. We’ll have the entire country opened within the next two to three years.
We also have Canada more or less sold out – Canada will have 50 or 60 locations, probably within the next 24 to 36 months. Then we’re planning to go international. We’re looking at countries like the UAE, England, Mexico, Spain and Germany.
