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Success takes the right partner and strong systems.

ATN's Franchise Lens shares the keys to preparing for franchise success.

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women inside of a Pure Barre studio
Fitness

Stronger Moves, Stronger Members: The Rise of Pure Barre Define

With progressive overload and resistance training, Define by Pure Barre isn’t just changing workouts — it’s transforming lives. 

Athletech Studios • May 20 2025
Mel Robbins with Peloton trainers
Fitness

Peloton’s Matty Maggiacomo Surprises Members with Mel Robbins in Mental Health-Themed “Walk & Talk”

Peloton and bestselling author and podcast host, Mel Robbin,s teamed up for a Peloton walk celebrating movement, mindset and mental health.

Elizabeth Ostertag • May 20 2025
iFIT Inc. Enters Connected Pilates with Acquisition of Reform RX
Fitness

iFIT Acquires Reform RX, Enters Connected Pilates Market

iFIT has acquired connected Reformer maker Reform RX as 2025 shapes up to be the year of Pilate equipment and accessories.

Courtney Rehfeldt • May 20 2025
Dr. Matthew Walker speaks on a sleep science panel
Wellness

Why Equinox Hotels Is Investing in Sleep as the Future of Hospitality 

As it looks to reinvent the luxury hospitality experience, Equinox Hotels is going back to the basics  – a good night’s sleep.

Josh Liberatore • May 20 2025
computer screen of ClubReady
partnership

Scaling Smart Starts With Centralized Data

In the world of fitness franchising, scale is everything; however, without structure, scale can crumble. ClubReady ...

Athletech Studios • May 20 2025
A ribbon cutting ceremony for Pump Room.
Fitness

Pro Bikini Bodybuilder Opens Pump Room Fitness in Connecticut

Pump Room Fitness, a 24/7 gym founded by a pro bodybuilder, opens in Orange, CT with infrared sauna, posing room and personalized training.

Courtney Rehfeldt • May 19 2025
exterior of a 23andMe building.
Finance

23andMe Finds $256M Buyer in Regeneron After Chapter 11 Filing

Regeneron is acquiring 23andMe’s core assets for $256 million following the genetic testing company’s Chapter 11 filing.

Courtney Rehfeldt • May 19 2025
Trainer Steve Jordan with a client
Fitness

Airbnb Adds Wellness & Workouts

Airbnb is expanding beyond stays with new fitness and wellness services such as massages, personal training and wellness experiences.

Courtney Rehfeldt • May 19 2025
partnership

The Power of Sonic Branding in Fitness

FITRADIO blends curated playlists, licensing peace of mind and AI to deliver a consistent audio experience at scale.

Athletech Studios • May 19 2025
An Anytime Fitness coach leading a small group strength class.
Fitness

Anytime Fitness Singapore Hits 125 Locations, Adds Clear Pricing

Anytime Fitness Singapore plans to expand to 200 locations over the next decade, but for now, it has opened its 125th club.

Courtney Rehfeldt • May 19 2025
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HomePlunge H3 and tub
Wellness

HomePlunge Wants To Solve Hotels’ Cold Plunge Problem

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Arkansas Brand Aims to Take Instructor-Free, 24/7 Reformer Pilates Nationwide

Finance

Hyrox Sold to L Catterton-Led Group in Deal That Includes Brand’s Co-Founders

Industry News

Planet Fitness Adds Reformer Pilates to Australia Gyms

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Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast

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Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast

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Disrupt hosts Christian Toetzke & Andrew Sugerman
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Behind the Hyrox Boom and a Look at What’s Ahead

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Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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