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Fitness with Hapana
partnership

How Hapana Grows Studios at Scale Without Sacrificing Soul

With Hapana, expansion in the fitness and wellness industry doesn’t have to come at the expense of control or culture 

Athletech Studios • Sep 10 2025
woman does a plank wearing Airpods
Tech

Inside Apple’s New Fitness Features, From AirPod Heart Rate Sensors to AI Coaching

Apple’s latest updates to AirPods, Apple Watch and watchOS push fitness tracking into more moments of a user's day.

Elizabeth Ostertag • Sep 09 2025
woman pushes away a can of liquid
Wellness

The Future of Caffeine Is Complicated, but Still Buzzing

Caffeine jitters are reshaping routines as the wellness market splits between calm-focus functional drinks and high-energy options.

Courtney Rehfeldt • Sep 09 2025
India flag
Fitness Business

India’s Fitness Market Projected To More Than Double by 2030

India’s fitness market is projected to more than double in size by 2030, with experts pointing to massive “untapped potential” in the country.

Josh Liberatore • Sep 09 2025
Life Time fitness competition
Fitness

Life Time To Compete With Hyrox, Launches LT Games & $20K Prize Pool

Life Time debuts LT Games, a 17-stage hybrid fitness competition set for next month with a $20K prize pool and training classes to prepare.

Courtney Rehfeldt • Sep 09 2025
a group fitness class at UK fitness operator PureGym.
Fitness

PureGym Offering Free Memberships to Men With Prostate Cancer

Men with prostate cancer on hormone therapy will get free PureGym access and structured exercise plans in a new national initiative.

Courtney Rehfeldt • Sep 09 2025
Finance

Crush Yard Scores $2M Investment for Pickleball & ‘Eatertainment’ Concept

Pickleball and entertainment franchise Crush Yard has secured a $2 million media-for-equity investment as it eyes growth.

Courtney Rehfeldt • Sep 09 2025
a man strength training at Planet Fitness
Fitness

Planet Fitness Franchisee Puts Out Call for Acquisitions Across 9 States

Planet Fitness franchisee Excel Fitness is expanding beyond 166 clubs and seeking acquisitions that meet its suburban growth criteria.

Courtney Rehfeldt • Sep 09 2025
woman on a reformer in a Solidcore class
Fitness

Solidcore Expands With New C-Suite Hires, Adds Marriott Exec to Board

Solidcore names its first chief people officer and chief commercial officer and adds a Marriott exec to its board, marking its next phase.

Courtney Rehfeldt • Sep 09 2025
Mindbody
Fitness

Australia’s CorePlus Taps Mindbody for US Expansion

Australian Pilates and yoga brand CorePlus has entered the U.S. market with the support of Mindbody’s enterprise tools.

Elizabeth Ostertag • Sep 09 2025
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Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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