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Training Mate class workout in West Hollywood, California
Fitness

Training Mate, Franchise FastLane Partner on National Boutique Fitness Expansion

Australian-born Training Mate partners with Franchise FastLane to expand its social fitness concept nationwide.

Courtney Rehfeldt • Aug 12 2025
A smiling headshot of Robin Ruiz of the Wellness Tourism Association (WTA)
Wellness

Wellness Tourism Association Relaunches as For-Profit Under Robin Ruiz’s Leadership

The Wellness Tourism Association relaunches as a for-profit under Robin Ruiz as the $1.4 trillion wellness travel market surges.

Courtney Rehfeldt • Aug 12 2025
The whit interior of Reforme, a new wellness studio in NYC.
Wellness

Reforme Opens in NYC, Merging Wellness Tech With Ancient Healing Practices

Reforme opens in Manhattan, blending ancient healing with advanced wellness tech, joining NYC’s elite clubs redefining health and longevity.

Courtney Rehfeldt • Aug 12 2025
Chilly Goat Cold Tubs plunge
partnership

Chilly GOAT Cold Tubs Recovers the Mind & Body Alike

Chilly GOAT Cold Tubs is keeping the mind in mind when it comes to the brand's array of wellness and recovery products

Athletech Studios • Aug 12 2025
sneakers on wall at store
Finance

Yieldmo, Experian Help Activewear Brands Win Shoppers Amid Tariff Pressures

Yieldmo & Experian are helping activewear brands target high-intent shoppers, drive store traffic and maximize ad spend amid tariffs.

Courtney Rehfeldt • Aug 12 2025
woman smiles while wearing an Oura ring
Tech

Oura Deepens Women’s Health Push With New Pregnancy, Perimenopause Tools

Oura is launching a redesigned Pregnancy Insights experience and the smart ring maker's first-ever perimenopause feature.

Elizabeth Ostertag • Aug 12 2025
people inside of a movie theater
Tech

ClassPass Debuts in Movie Theaters, Expanding Beyond Wellness

The launch is ClassPass' first major departure from fitness, spa and wellness, signaling a shift into broader lifestyle categories.

Elizabeth Ostertag • Aug 12 2025
Fitness Business

The Intelligence Advantage: Why Gym Owners Who Leverage Data Will Win

How Xivic enables clubs to reduce risk, increase ROI and scale with confidence.

Athletech Studios • Aug 12 2025
Fitness

HFA Report: US Leads a Booming Global Fitness Market

The 2025 HFA Global Report reveals strong U.S. leadership, along with untapped international markets and new trends reshaping gyms worldwide.

Courtney Rehfeldt • Aug 11 2025
Three bottles of Chlorophyll Water.
Nutrition

Fitness Fan Favorite Chlorophyll Water Earns Clean Label Project Certification

Chlorophyll Water, a bottled water brand found inside fitness studios like Barry's and Pure Barre, has again earned Clean Label Project Certification.

Courtney Rehfeldt • Aug 11 2025
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