iFIT deepens its partnership with Ergatta to launch new game-based workouts and Tour de France content across rowers, bikes and treadmills.
Life Time expands its free app with L.AI.C, an AI assistant offering personalized fitness, nutrition and recovery support to all users.
Now in its third year, Bandit's initiative offers resources and visibility to top-tier runners competing without traditional sponsorships.
iFIT’s acquisition of Reform RX allows facilities to meet demand with Pilates reformers that boost recovery and revenue with Freemotion
Traditionally focused on men’s health, the U.K.-based telehealth platform said its revenue more than doubled to over $90 million last year.
Liquid Death is officially entering the energy drink space with a new line of zero-sugar sparkling energy beverages set to launch in 2026.
Analysts believe the "Judgement Free" gym will continue to dominate the U.S. fitness market, although other brands could also flourish.
Echelon tightens platform security following third-party interference, introduces new Authorized Partnership Program.
New internal data suggests that Hims & Hers tailored weight loss model is improving outcomes and helping patients stick with their treatment.
A particular segment of highly engaged members drives the majority of business success for gyms, according to a new report from Les Mills.
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