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Ergatta
Fitness

iFIT Deepens Ergatta Partnership With Game-Based Workouts & Tour de France Bike Content

iFIT deepens its partnership with Ergatta to launch new game-based workouts and Tour de France content across rowers, bikes and treadmills.

Courtney Rehfeldt • Jul 30 2025
The exterior of a new Life Time gym in Illinois.
Tech

Life Time Launches Full Rollout of Microsoft-Powered AI Assistant

Life Time expands its free app with L.AI.C, an AI assistant offering personalized fitness, nutrition and recovery support to all users.

Courtney Rehfeldt • Jul 30 2025
Bandit The Unsponsored Project
Fashion

Bandit’s ‘The Unsponsored Project’ Returns to Champion Independent Athletes

Now in its third year, Bandit's initiative offers resources and visibility to top-tier runners competing without traditional sponsorships.

Elizabeth Ostertag • Jul 30 2025
Freemotion Fitness
partnership

Harness the Power of Pilates with Freemotion’s Latest Addition

iFIT’s acquisition of Reform RX allows facilities to meet demand with Pilates reformers that boost recovery and revenue with Freemotion

Athletech Studios • Jul 30 2025
smartphones display the Numan app
Finance

Numan Adds $60M for Expansion, Women’s Health Push

Traditionally focused on men’s health, the U.K.-based telehealth platform said its revenue more than doubled to over $90 million last year.

Josh Liberatore • Jul 29 2025
Liquid Death Sparkling Energy drinks
Nutrition

Liquid Death Announces First Energy Drink Launch, Promising a ‘Better-for-You’ Jolt in 2026

Liquid Death is officially entering the energy drink space with a new line of zero-sugar sparkling energy beverages set to launch in 2026.

Andrea Navarro • Jul 29 2025
two people about to head into a Planet Fitness
Finance

Planet Fitness Tipped To Stay on Top Despite HVLP Gym Competition

Analysts believe the "Judgement Free" gym will continue to dominate the U.S. fitness market, although other brands could also flourish.

Josh Liberatore • Jul 29 2025
Echelon Fitness rowing machine
Fitness

Echelon Adds Jailbreak Detection to Safeguard Fitness Equipment from Unauthorized App Use

Echelon tightens platform security following third-party interference, introduces new Authorized Partnership Program.

Andrea Navarro • Jul 29 2025
Hims & Hers GLP-1
Wellness

Hims & Hers Shows Personalized GLP-1 Plans Are Driving Real Results

New internal data suggests that Hims & Hers tailored weight loss model is improving outcomes and helping patients stick with their treatment.

Andrea Navarro • Jul 29 2025
an instructor leads a group fitness class
Fitness Business

MVP Effect: Certain Members Are Worth More to Gyms, Report Finds

A particular segment of highly engaged members drives the majority of business success for gyms, according to a new report from Les Mills.

Josh Liberatore • Jul 29 2025
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