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Russell Wilson and Ciara join Rumble Boxing's co-founders to launch The Pack, an NYC boutique fitness studio blending strength, conditioning and self-defense.
Nike is putting a twist on “Just Do It” with a global campaign to fire up young consumers amid corporate restructuring and layoffs.
Recent industry publications have questioned whether boutique fitness is facing an identity crisis. I'd offer a different frame: this isn’t a crisis — it’s an evolution.
Assault Fitness launched “My Vacation Is No Vacation,” a gritty campaign rejecting wellness-lite trends amid a hardcore fitness resurgence.
The wellness tech brand is pushing deeper into sports and high performance, tapping the reigning NFL MVP for insights on product development.
Model Health has raised $1M to deliver lab-grade movement analysis from smartphones, making biomechanics accessible for clinics and trainers.
The former college football star will headline the September 16 preview of Crunch's $6M gym in Austin, Texas, before its official opening.
Bloom launches creatine gummies for young women, delivering 5g of creatine for strength, recovery and cognitive health.
YogaSix and Luna Grill are celebrating National Yoga Month with a new Balance Bowl and wellness events linking food and flow.
F45 Training and Endurance Zone have launched FIT Rewards, a loyalty program giving members perks like supplements, apparel, tech and more.
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