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close up of three Eleiko barbells
Fitness

Eleiko Debuts Next-Gen Barbells With Sensor Integration

Eleiko launches next-gen sensor-ready barbells, extending its precision engineering into connected fitness as strength training demand surges.

Courtney Rehfeldt • Sep 03 2025
exterior of an Erewhon location
Wellness

A Mini Erewhon Is Coming to New York, via Ronnie Fieg’s Exclusive New Padel Club

Kith Ivy is bringing padel and luxury wellness, along with Erewhon’s first East Coast tonic bar, to New York City this fall.

Courtney Rehfeldt • Sep 03 2025
happy Gen Z-ers take a selfie
Fitness

Gen Z Makes Fitness a Top Spending Priority, Outpacing Streaming & Dining

The Gym Group’s Gen Z Fitness Pulse Report finds that nearly half of Gen Z-ers rank fitness as a top spending priority.

Courtney Rehfeldt • Sep 03 2025
Ultrahuman rings
Tech

Oura Gets Another Win Against Ultrahuman as Indian Court Tosses Patent Case

The Delhi High Court has dismissed Ultrahuman’s lawsuit against Oura, citing “wilful and deliberate” non-disclosure of U.S. trade rulings.

Courtney Rehfeldt • Sep 03 2025
woman ties her sneaker
Finance

Flex Raises $15M To Expand HSA/FSA Payments Access

Flex has just raised $15M in Series A funding to bolster its HSA and FSA payment platform and make wellness purchases more accessible.

Courtney Rehfeldt • Sep 03 2025
people high five each other while working out
Fitness

NYC Sparked It, Now LA Studios Are Mobilizing With Loyalty Month Against Fitness Booking Apps

Los Angeles boutique fitness brands are urging people to skip booking apps and instead support studios with direct bookings.

Courtney Rehfeldt • Sep 03 2025
Happy Head hair DNA kit
Wellness

Dermatologist-Led Brand Launches DNA-Powered Hair Growth System

Happy Head's genetic-based approach to hair health leverages at-home DNA testing and personalized treatment plans.

Elizabeth Ostertag • Sep 03 2025
woman works out next to an Alo towel and Alo dumbbells
Fitness

Alo Rebrands Digital Fitness Platform as Alo Wellness Club

Lifestyle brand Alo is evolving its workout platform with a new name as it pushes further into all aspects of modern wellness.

Elizabeth Ostertag • Sep 03 2025
HigherDose Red Light Mask
Wellness

HigherDose Expands Red Light Lineup With Full Body Mat

HigherDose, the wellness brand and maker of popular red light devices, has introduced its most immersive therapy yet

Elizabeth Ostertag • Sep 03 2025
Broad Fit team
partnership

Broad Fit Financial Continues To Grow With the Fitness & Wellness Industry

Broad Fit Financial includes the merging of wellness modalities as a standalone or enhancement to fitness facilities.

Athletech Studios • Sep 03 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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