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Khloud popcorn truck in Los Angeles
Wellness

Khloé Kardashian’s Khloud Protein Popcorn Marks a New Wave in Celebrity Wellness Marketing

Khloé Kardashian's Khloud Protein Popcorn is using experiential marketing and other strategies to capture attention in a crowded snack aisle.

Elizabeth Ostertag • Sep 09 2025
Unwell Hydration Protein
Trending

Alex Cooper’s Unwell Hydration Expands Into Booming Protein Category

Alex Cooper’s Unwell Hydration is entering the protein category with a beverage that combines whey isolate, electrolytes and B vitamins.

Elizabeth Ostertag • Sep 09 2025
Bloom nutrition founders
Finance

Nutrabolt Crosses $200M in Bloom Investment, Insiders See Likely Majority Stake

Nutrabolt has ade another significant investment into Bloom Nutrition a women-focused supplement and wellness brand.

Courtney Rehfeldt • Sep 09 2025
Jared Goff in Vuori clothing
Fashion

Vuori Leans Into Athlete Partnerships in Performance Wear Pivot

NFL QB Jared Goff joins Vuori's growing lineup of athlete ambassadors, highlighting the apparel brand’s new strategy.

Elizabeth Ostertag • Sep 09 2025
Fitness

BODi Adds At-Home Pilates, Women’s Health Content

BODi (formerly Beachbody) is expanding with hormone health, Pilates and three new vegan Shakeology flavors this fall.

Courtney Rehfeldt • Sep 09 2025
Wellness

Logan Paul Joins Aescape as Investor, Partner

Logan Paul joins Aescape to back its AI-powered massage tech, following $83M funding and moves into Equinox, Life Time, Marriott and Hyatt.

Courtney Rehfeldt • Sep 09 2025
a woman running with a wearable watch on her wrist.
Finance

Fitness Wearables Market Set To Hit $190B, but Data & Battery Life Hurdles Remain

Fitness trackers are expanding into healthcare, corporate wellness and women’s health, yet privacy risks and battery life remain hurdles.

Courtney Rehfeldt • Sep 08 2025
Boys & Girls Clubs member and staff memer on laptop
Tech

Daxko Acquires Vision To Deepen Tech Support for Boys & Girls Clubs Nationwide

Daxko acquires Vision to expand its techn solutions for Boys & Girls Clubs, enhancing innovation, engineering and support for clubs in the US.

ATN Staff • Sep 08 2025
people hold kettlebells in a fitness class
Tech

Xplor Mariana Tek Launches New Data Features for Fitness Studios

The redesigned dashboard aims to help fitness studios drive sales and retention through next-level data and ease of use.

Arthur Zaczkiewicz • Sep 08 2025
Wellness

GLP-1s Are Most Popular in These US Cities, Report Finds

Search trends and survey data show where interest in weight loss drugs like Ozempic and Wegovy is surging in America.

Courtney Rehfeldt • Sep 08 2025
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