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Anthony Geisler speaks at the ATN Innovation Summit 2025
Fitness

Why Anthony Geisler’s Sequel Is More Than Just a Fitness Brand

Anthony Geisler has big plans for boutique fitness franchising company Sequel Brands – and the fitness industry as a whole.

Josh Liberatore • Jun 26 2025
Fitness

Life Fitness / Hammer Strength, YMCA360 Partner on Digital Integration 

Life Fitness / Hammer Strength has signed a digital integration agreement with YMCA360, the on-demand platform serving YMCA communities.

Courtney Rehfeldt • Jun 26 2025
One king standard room with workout area
Wellness

Even Hotels Opens New Miami Location as Wellness Travel Demand Grows

Even Hotel Miami–Doral opens its doors, bringing IHG’s wellness and fitness-focused hospitality to Sweetwater.

Courtney Rehfeldt • Jun 26 2025
Barry's CEO JJ Gantt at the ATN Innovation Summit
Fitness

JJ Gantt Takes Over as Barry’s CEO Amid Bold Expansion Plans

Joey Gonzalez becomes executive chairman as JJ Gantt is named CEO of Barry’s, leading the brand into a new phase of global expansion.

Courtney Rehfeldt • Jun 26 2025
women work out at a Club Pilates studio
Finance

Club Pilates Franchisee Secures Investment for Eastern US Expansion

Eagle Merchant Partners has backed Club Pilates franchisee Aligned Fitness, fueling its expansion across the Southeast and Mid-Atlantic.

Courtney Rehfeldt • Jun 26 2025
exterior of a Yoga Joint studio
Finance

Yoga Joint Gets Investment, Gears Up for Nationwide Franchise Expansion 

Already a force in South Florida, Yoga Joint is planning to expand across the country, primarily through multi-unit franchise deals.

Josh Liberatore • Jun 26 2025
panelists on stage at the ATN Innovation Summit
Tech

Is AI Taking Over the Fitness World? Yes and No, Say Industry Experts

Top minds tackled the fitness industry’s most revolutionary, and possibly intimidating, topic head-on at the ATN Innovation Summit 2025.

Collin Helwig • Jun 26 2025
active senior with hands in the air like she just doesn't care
Fitness

Seniors Are Skipping AI. This Gym Has a Human Fix

As Boomers push back on AI in fitness, Darwin Fitness launches a human-led program focused on fall prevention and functional strength.

Courtney Rehfeldt • Jun 26 2025
man holding his wrist
Fitness

Millions Rely on Fitness Trackers. A New Study Shows They’re Failing a Key Group

Northwestern researchers developed an open-source algorithm that improves fitness tracker accuracy for people with obesity.

Courtney Rehfeldt • Jun 26 2025
Heather Morris/AIIR
Fitness

AIIR Takes Flight: Heather Morris Launches New Comms Firm 

Former Jack Taylor PR president Heather Morris has launched AIIR, a communications agency for fast-growing wellness and performance brands.

Courtney Rehfeldt • Jun 26 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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