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ATN Innovation Summit on hospitality
Fitness Business

Fitness & Wellness Brands Must Embrace Hospitality Principles, Leaders Say

As new technology continues to proliferate, top executives believe fitness and wellness brands that hone in on the human touch will win big.

Collin Helwig • Jul 15 2025
A pink piggy bank and a pile of coins
Fitness

Steps to Savings: Sweatcoin Partners With Price.com

Price.com has partnered with Sweatcoin to savings to 190M users, allowing them to redeem movement-based rewards for deals at top brands.

Courtney Rehfeldt • Jul 15 2025
Two women stretching during a run.
Guides & Resources

Aletha Health Expands With Practitioner Education Program

Aletha Health has launched an online practitioner course to help fitness professionals, therapists and coaches improve client mobility.

Courtney Rehfeldt • Jul 15 2025
Gym of the Future panelists at the ATN Innovation Summit
Fitness Business

Gyms Are Betting Big on Tech, Wellness & Strength Training

Executives from top gym brands believe the strength training surge is here to stay. They're also getting creative about using tech and AI.

Josh Liberatore • Jul 14 2025
NutriDrip provides Niagen IV at The Spa by Equinox Hotel
Wellness

Tru Niagen Brings NAD+ Wellness to Equinox Hotel New York

Niagen Bioscience debuts Tru Niagen and Niagen IV at Equinox Hotel New York, marking its first move into luxury hospitality.

Courtney Rehfeldt • Jul 14 2025
artwork for the ATN Playbook article series
Fashion

The Playbook: Off-Price Retailers Shake Up Fitness & Outdoor Apparel Market

Brands such as Sierra, Ross and Burlington are winning budget-conscious shoppers with value-driven styles. But that's not all they have going for them.

Arthur Zaczkiewicz • Jul 14 2025
Two senior men playing chess together.
Longevity

Humana’s New Challenge Helps Seniors Train Their Brains

Humana has launched the Cognitive Games, a free virtual challenge running through August 11 to boost brain health for seniors.

Courtney Rehfeldt • Jul 14 2025
Altered States Wellness Studios
Wellness

Altered States Scales in Texas Amid Experiential Wellness Boom

Altered States Wellness is opening two new franchise studios in Dallas-Fort Worth, offering immersive recovery experiences.

Courtney Rehfeldt • Jul 14 2025
Sir Mo Farah
Fitness

Mo Farah’s URunn App Gets Runners Race-Day Ready

Olympic legend Mo Farah launches URunn, an AI-powered running app offering personalized training plans and real-time coaching.

Courtney Rehfeldt • Jul 14 2025
Lemme greens supplement
Nutrition

Lemme Go Green: Kourtney Kardashian Adds Greens Gummies

Kourtney Kardashian Barker’s wellness brand Lemme is launching Lemme Greens, a daily gummy made with 20+ fruits, veggies and nutrients

Courtney Rehfeldt • Jul 14 2025
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Fitness Business

From Spotify to Pilates & Hyrox, Peloton Charts Life Beyond the Bike

Tech

Hyperice Competes with Prime Day with Some of the Best Deals on Pro Athlete-Loved Recovery Tools

Nutrition

Solidcore Embraces Creatine, Partnering With Kourtney Kardashian’s Lemme

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Fitness Business

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Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building

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Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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