Athletech News
  • NEWS
    • FITNESS
      • Equipment
      • Gyms
    • WELLNESS
      • Longevity
      • Nutrition
    • TECH
      • Wearables
      • Artificial Intelligence
    • BUSINESS
      • Finance
      • Fashion
    • LIFESTYLE
      • Reviews
      • Shopping
  • Multimedia
    • The Lens: Gym of the Future
    • The Lens: Xplor Mariana Tek
    • The Lens: Sequel Brands
    • The Lens: Technology
    • Videos & Podcasts
  • REPORTS
    • Technology and Innovation Outlook Report 2026
    • 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness
    • Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness
  • ATN LISTS
    • Power Players '26
    • Most Innovative '26
    • Startups To Watch ’25
  • INNO SUMMIT
  • FRANCHISE CORNER
  • Subscribe
  • Login
Press esc to close

exterior of a Genesis Health Clubs location
Finance

Genesis Health Clubs Acquires Pelican Athletic Club in 9th Deal of 2025

Genesis Health Clubs expands with Pelican Athletic Club in Louisiana, its 78th location and ninth deal of 2025.

Courtney Rehfeldt • Sep 02 2025
Katie Austin
Wellness

Katie Austin Rebrands Fitness App as KA Daily, Expanding Into Nutrition & Lifestyle

Katie Austin has rebranded her fitness app as KA Daily, adding recipes, nutrition guides and wellness tools.

Courtney Rehfeldt • Sep 02 2025
A woman using a Hypervolt device on her leg.
Reviews

The Best Labor Day Wellness Deals

From fitness apps to recovery devices and plant-based snacks, this year’s Labor Day sales will help you kick off fall healthier than ever.

Elizabeth Ostertag • Aug 29 2025
Tone House
Fitness

Tone House, Hone Health Partner To Merge Performance & Prevention

Tone House and longevity platform, Hone Health, are teaming up to deliver athletes both peak performance today and long-term health outcomes.

Elizabeth Ostertag • Aug 29 2025
a Chicken N Pickle paddle
Fitness Business

ATN Week in Review: Is Pickleball Part of the Fitness Industry?

We break down recent funding raised by AI-powered sleep companies, and discuss whether pickleball is better thought of as fitness or entertainment.

Josh Liberatore • Aug 29 2025
an image of a Peloton Bike
Fitness

Peloton Must Face Investor Lawsuit as It Pivots to Wellness

A federal appeals court revived a shareholder lawsuit claiming Peloton misled investors about demand and excess inventory after the pandemic.

Courtney Rehfeldt • Aug 29 2025
Finance

Ulta Beauty Raises Outlook, Sees Billion-Dollar Future in Wellness

Ulta Beauty lifted its outlook after Q2 sales growth, leaning into wellness as a billion-dollar opportunity as self-care trends rise.

Courtney Rehfeldt • Aug 29 2025
Caitlin Clark
Wellness

Stanley 1913 Partners With Caitlin Clark on Hydration Collection

Stanley 1913 has teamed up with Clark for a multi-year partnership, debuting a signature hydration line launching September 3.

Elizabeth Ostertag • Aug 29 2025
Celsius drinks
Industry News

Celsius & PepsiCo Reshape Energy Drink Market With New Portfolio Deal

Celsius acquires Rockstar Energy in the U.S. and Canada and moves Alani Nu into PepsiCo’s distribution system, creating a unified energy drink portfolio

Andrea Navarro • Aug 29 2025
Woman jumping at the gym
partnership

How MERGE Uses Smart Storytelling & Data To Build Brand Loyalty

As a marketing and technology company, MERGE bridges the gap between storytelling and systems, helping brands meet consumers where they are.

Athletech Studios • Aug 29 2025
  • 1
  • …
  • 183
  • 184
  • 185
  • 186
  • 187
  • …
  • 731

From Our Partners


Matrix line
Fitness

Matrix Uses seca Body Composition Data to Personalize Workout Programming with New AI-Driven Solution

Daily Newsletter

Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes!

Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives.

atn newsletter signup
Loading

Most Popular


Fitness

Equinox Apologizes for AI Campaign Image, but Not Before Fighting Back

Finance

Integrity Square Launches Public-Markets Tracker for ‘HALO’ Sector Companies

Longevity

Pharrell’s Skincare Brand Humanrace Leans Into Recovery, Longevity

Videos


DISRUPT by Athletech News
Wellness

Erik Jivmark of Sleep Cycle Joins the Disrupt by Athletech News Podcast

DISRUPT by Athletech News
Wellness

Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast

DISRUPT by Athletech News
Fitness

Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast

DISRUPT by Athletech News
Fitness

Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast

DISRUPT by Athletech News
Fitness

Hyrox’s Christian Toetzke & Centr’s Andrew Sugerman Join Disrupt by Athletech News

DISRUPT by Athletech News
Fitness

Jake Steinfeld Headlines Premiere Edition of Disrupt by Athletech News

Keep Pulse on the Latest in Wellness & Fitness News.

Sign Up to Our Newsletter

Loading
Newsletter Preview
Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

  • News
    • Fitness
    • Wellness
    • Tech
    • Fitness Business
    • Reviews
  • Quick Links
    • Videos
    • Reports
    • Disrupt 2025
    • ATN Lists
    • Inno Summit
    • About Us
    • Contact Us
    • Subscribe
    • Privacy Policy
  • Get in Touch
Copyright © 2026 Athletech News