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Puma sign at a Hyrox event
Fashion

Puma, Hyrox Extend Footwear & Apparel Deal Until 2030

Sportswear giant Puma will continue backing popular fitness racing competition Hyrox, including providing official gear.

Ani Freedman • Oct 01 2025
humanoid looks on with a human in the distance
Tech

Zenoti Rolls Out AI Agents for Fitness & Wellness Brands

Zenoti, a software company expanding into the fitness industry, touts the effectiveness and time-saving abilities of its "AI workforce."

Ani Freedman • Oct 01 2025
woman stretches
Wellness

Americans Are Stressed. This Startup Wants To Rewire Mental Health Through Exercise

Brain-Body Therapy, a new mental health app blending both exercise and counseling, has launched this week.

Courtney Rehfeldt • Oct 01 2025
man and woman wear the ceramic Oura Ring 4
Tech

Oura Launches Sportier Version of Famous Smart Ring, Other Big Updates

Among several announcements, Oura has launched the Oura Ring 4 Ceramic, a high-performance zirconia edition of its flagship titanium smart ring.

Elizabeth Ostertag • Oct 01 2025
Fitness

Peloton Signals New Era With AI Fitness Coaching, Equipment Overhaul

The embattled Peloton is launching an AI-powered personalized workout system, upgrading its hardware portfolio and leaning into partnerships.

Elizabeth Ostertag • Oct 01 2025
Skelcore
partnership

Smarter Growth, Stronger Gyms — How Skelcore Powers Business Success

Fitness equipment brand Skelcore blends design, performance and efficiency to help operators stand out and keep members engaged.

Athletech Studios • Oct 01 2025
phone screen displays text
member exclusive

There’s a Dark Side of AI Fitness Apps, Personal Trainers Warn

A new survey shows AI fitness apps can boost motivation but also fuel anxiety and unhealthy habits. Personal trainers tend to agree.

Courtney Rehfeldt • Sep 30 2025
woman sleeps with a mask on
member exclusive

Sleep-Deprived Millennials Are Spending PTO in Bed

Millennials are using paid time off to catch up on sleep, and many are willing to pay good money to book a sleep-focused trip.

Courtney Rehfeldt • Sep 30 2025
Longevity

Whoop Launches Blood Testing Platform Following Quest Deal

Whoop has launched Advanced Labs, which combines blood testing results with data-driven insights from its wearable.

Ani Freedman • Sep 30 2025
man wears a fitness tracker on his ankle
Tech

New Running Wearable for Injury Prevention Sees Crowdfunding Success

The Evolve Mvmt device measures shock absorption and step quality, claiming to be the first wearable in the world to do so.

Ani Freedman • Sep 30 2025
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