Pvolve Places First Chips in Las Vegas Fitness Market

In a city built on high stakes, Pvolve is wagering that functional fitness will win over residents in Summerlin and Henderson

Las Vegas may be best known for neon lights and slot machines, but its suburbs will soon welcome fast-growing functional fitness brand Pvolve, which has signed its first franchise agreements in Nevada and will open studios in Summerlin and Henderson.

Jennifer LaFrance, a business leader in Las Vegas and a lifelong fitness enthusiast, is spearheading the expansion. A 16-time marathon finisher, LaFrance is combining her passion for wellness with her business experience as Pvolve’s first local franchisee.

“Fitness has always been an essential part of my life,” LaFrance said. “Pvolve’s science-backed, low-impact method aligns perfectly with my personal wellness goals, and I’m thrilled to bring this empowering approach to the Las Vegas community.”

The Summerlin and Henderson locations will give Las Vegas-area residents access to Pvolve’s in-studio workouts, hybrid memberships and signature equipment.

“Vegas is a dynamic, fast-growing city hungry for innovative fitness experiences, and Pvolve is uniquely positioned to deliver just that,” Pvolve president Julie Cartwright said. “Jennifer LaFrance’s combination of business acumen, ambition and community ties gives us tremendous confidence in our impact here. With her leadership, this studio will bring a smarter way to strengthen the body for a better life.”

Pvolve will be in good company. In recent months, Solidcore, EoS Fitness and The Pad Climbing have all announced upcoming locations in the Las Vegas area.

Beyond studio growth, Pvolve is taking a rare leap for a fitness franchise, pushing into nutrition with Sculpt 9, an amino supplement formulated to support women’s recovery and strength.