This week, we break down why the term "wellness" is so popular among fitness, beauty, lifestyle and fashion brands.
Power Plate has partnered with Exos to integrate vibration tech across training, workplace wellness, tactical readiness and digital platforms.
Georgia-based gym brand Fitness2020 has added digital display tech from LG Electronics and strength equipment from PLAE to its facilities.
Russell Wilson and Ciara join Rumble Boxing's co-founders to launch The Pack, an NYC boutique fitness studio blending strength, conditioning and self-defense.
Nike is putting a twist on “Just Do It” with a global campaign to fire up young consumers amid corporate restructuring and layoffs.
Recent industry publications have questioned whether boutique fitness is facing an identity crisis. I'd offer a different frame: this isn’t a crisis — it’s an evolution.
Assault Fitness launched “My Vacation Is No Vacation,” a gritty campaign rejecting wellness-lite trends amid a hardcore fitness resurgence.
The wellness tech brand is pushing deeper into sports and high performance, tapping the reigning NFL MVP for insights on product development.
Model Health has raised $1M to deliver lab-grade movement analysis from smartphones, making biomechanics accessible for clinics and trainers.
The former college football star will headline the September 16 preview of Crunch's $6M gym in Austin, Texas, before its official opening.
Sign Up to Our Newsletter
