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New Report: The Business of Wellness, Recovery & Longevity

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Wellness

Gen Z’s Mental Health Crisis Is Real, but Young People Are Striving To Feel Better

Nearly all Gen Z youth report facing mental health challenges regularly, citing factors like the economy and climate change, a new poll found.

Ani Freedman • Oct 02 2025
man stands next to a bike while overlooking the beach
Wellness

Viceroy Hotels Pedals Into Wellness Tourism With Rapha Cycling

Viceroy Hotels has partnered with Rapha to launch curated cycling routes at four destinations as wellness travel gains speed.

Courtney Rehfeldt • Oct 02 2025
Virgil Van Dyke in a Hyperice ad
Tech

Hyperice Taps Virgil Van Dijk Amid Nike Hyperboot Launch in Europe, Canada

Hyperice adds Virgil van Dijk as ambassador while launching its Nike x Hyperice Hyperboot in the U.K., Europe and Canada.

Courtney Rehfeldt • Oct 02 2025
StretchLab team
Case Studies

Franchisee Spotlight: StretchLab Charlotte & Columbia

Steve Hitzemann built his StretchLab footprint by trusting managers, supporting staff and scaling with strategy.

Collin Helwig • Oct 02 2025
woman runs in the desert with an Apple Watch
member exclusive

Inside Apple’s Fitness Strategy, According to the Tech Giant’s Execs

Apple’s hardware and software updates signal a push to meet users at every stage of their fitness journey, from a morning walk to a marathon.

Elizabeth Ostertag • Oct 02 2025
Pvolve exerciser
partnership

Pvolve Does Strength Smarter To Keep You Fit Longer 

Functional fitness brand Pvolve is contributing to the increased strength training demand, longevity movement and GLP-1 boom all at once

Athletech Studios • Oct 02 2025
woman lays on an Eight Sleep pillow cover
Tech

Eight Sleep’s Newest Launch Is an AI-Powered Pillow Cover

The new Eight Sleep Pod Pillow Cover integrates AI-powered cooling for the head and neck, potentially reducing time to fall asleep.

Elizabeth Ostertag • Oct 01 2025
people talk inside a World Gym
Industry News

World Gym Signs Franchise Deal in Mexico, Expands in Australia

World Gym has announced a new master franchise deal in Mexico, five additional gyms in Australia and record revenue gains in Taiwan.

Courtney Rehfeldt • Oct 01 2025
Whoop 4 fitness tracker
Tech

Whoop Sues China-Based Rival Over Alleged Copycat Design

Whoop sues Shenzhen Lexqi in U.S. court, alleging copycat wearables infringe its minimalist band design and confuse American consumers.

Courtney Rehfeldt • Oct 01 2025
Fitness

Merrithew Upgrades Toronto Studio With Pilates Training Academy, Expanded Offerings

Merrithew will open an upgraded flagship Stott Pilates studio in Toronto this January for Pilates fans and instructors.

Courtney Rehfeldt • Oct 01 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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