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Fashion

NikeSkims Isn’t Just a Launch, It’s a Shake-Up for Women’s Activewear. But Can It Deliver?

ATN breaks down whether Kim Kardashian’s star power can help Nike fend off challengers like Vuori and Alo in the women's activewear space.

Courtney Rehfeldt • Sep 25 2025
interior of a Club Pilates studio
Case Studies

Franchisee Spotlight: Club Pilates, Sea Glass Fitness Inc.

Sea Glass Fitness Inc. scaled its Club Pilates operation by sticking to the playbook and moving to meet members where they’re at

Collin Helwig • Sep 25 2025
woman stretches a male client at a Stretch Zone
Wellness

Stretch Zone Goes International With First Location in Canada

Stretch Zone, a leader in practitioner-assisted stretching, is opening its first location in Canada, adding to over 400 studios in the U.S.

Ani Freedman • Sep 25 2025
Aescape massage bed at Pause Studio
Tech

Pause Studio Adding Aescape AI-Powered Massages to Locations Across US

Aescape's massage tech will be coming to Pause locations in Southern California and Georgia, with additional rollouts planned soon.

Elizabeth Ostertag • Sep 25 2025
Fitness

Zumba Taps Kaitlyn Bristowe for Canada Anniversary Celebration

Kaitlyn Bristowe joined Zumba creator Beto Perez and 500 instructors in Toronto to celebrate 20 years of Zumba in Canada.

Courtney Rehfeldt • Sep 25 2025
Daxko
partnership

AI-Powered Fitness Operations: From Back-Office Burden to Growth Engine

Daxko allows gym owners to make sharper, faster decisions, transforming member management from an administrative task to a competitive advantage.

Athletech Studios • Sep 25 2025
Finance

Pura Raises $15M for Cane Sugar-Flavored Soda — Is a Category Shift Coming?

Pura has raised $15M to expand its clean-label sodas in the U.S. as CEO Greig Jansen says consumers are ditching synthetic sweeteners.

Courtney Rehfeldt • Sep 24 2025
Planet Fitness in Grand Haven, Michigan
Finance

Ohana Growth Partners Acquires More Planet Fitness Gyms

Ohana Growth Partners expands its footprint with Planet Fitness club moves in Michigan and Wisconsin, bringing its total to 94 gyms.

Courtney Rehfeldt • Sep 24 2025
woman powers protein powder into a shaker bottle
member exclusive

Why Women Might be the Future of the Protein Market

For the first time, women outnumber men in seeking higher protein intake, making up 51% of consumers adding more protein to their diets.

Courtney Rehfeldt • Sep 24 2025
exterior of an EoS Fitness gym
Fitness

EoS Fitness To Launch EGYM’s AI Tech Across Its Clubs

EoS Fitness becomes the first major U.S. gym chain to launch EGYM Genius AI, a system that creates personalized workout routines for users.

Courtney Rehfeldt • Sep 24 2025
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