The Zero Proof has partnered with SoulCycle for a Hamptons activation offering non-alcoholic drinks to riders ahead of a national rollout.
Smart ring maker Oura is opening a Fort Worth, Texas, facility in 2026 to fulfill defense contracts, supporting personnel readiness.
Los Angeles-based activewear brand, SET Active, has introduced its first new fabric since 2024 with its new Luxform line.
Fitness gear, supplements and athleisure are soaring as consumers, especially Millennials and Gen Z, prioritize self-care.
Gold’s Gym has signed a master franchise deal to open 60 locations in Brazil over the next decade, with the first opening in 2026.
Virtuagym launches MAX AI Coach, helping gyms and trainers create personalized workouts in seconds as part of its expanding AI strategy.
Runna has launched Races by Runna, a global platform that helps runners find events and sync them to personalized training plans.
Pickleball brands like The Pickle Pad and Chicken N Pickle are expanding beyond courts into eatertainment hubs with dining, games and more.
Through tiered memberships and smart onboarding, wellness is becoming a revenue-generating pillar — not just an amenity.
Sleep.ai, formerly SleepScore Labs, has raised $5.5M to expand its AI-powered sleep intelligence platform.
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