Athletech News
  • NEWS
    • FITNESS
      • Equipment
      • Gyms
    • WELLNESS
      • Longevity
      • Nutrition
    • TECH
      • Wearables
      • Artificial Intelligence
    • BUSINESS
      • Finance
      • Fashion
    • LIFESTYLE
      • Reviews
      • Shopping
  • Video
    • The Lens: Franchising
    • The Lens: Gym of the Future
    • The Lens: Xplor Mariana Tek
    • The Lens: Sequel Brands
    • The Lens: Technology
    • Videos & Podcasts
  • REPORTS
    • 2026 Wellness, Recovery & Longevity Report
    • Technology and Innovation Outlook Report 2026
    • 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness
  • ATN LISTS
    • Power Players '26
    • Most Innovative '26
    • Startups To Watch ’25
    • Power Players '25
  • INNO SUMMIT
  • FRANCHISE CORNER
  • Subscribe
  • Login
Press esc to close

Success takes the right partner and strong systems.

ATN's Franchise Lens shares the keys to preparing for franchise success.

Watch Now

Fitness

iFIT Dives Into Reality TV With Series on Amazon Prime Video

Starting January 8, 2026, Amazon Prime Video subscribers can watch “Trainer Games,” a six-episode reality competition series from iFIT.

Ani Freedman • Dec 04 2025
man uses Tonal 2 machine
member exclusive

At-Home Lifters Are Gravitating Toward Shorter Workouts

Tonal’s 2025 State of Strength Report shows members prefer shorter, smarter workouts that still deliver results over long sessions.

Courtney Rehfeldt • Dec 04 2025
Frost Locker
Wellness

Am-Finn’s ‘Frost Locker’ Offers Cold Therapy Without the Plunge

An enclosed, temperature-controlled room, the Frost Locker provides the benefits of cold therapy while avoiding the challenges of water immersion.

Ani Freedman • Dec 04 2025
Alpha Fit Club in Bayonne
Case Studies

Franchisee Spotlight: Alpha Fit Club in Bayonne, New Jersey

Alpha Fit Club Bayonne isn’t just a gym — it’s a community hub shaped by three siblings who built an inclusive, high-energy culture.

Collin Helwig • Dec 04 2025
Your Reformer
partnership

Your Reformer Makes Hybrid a Competitive Edge

Pilates is booming. Members are asking for it, wellness trends are fueling it and clubs that offer it are seeing stronger retention. Yet for operators, reformers can be tricky — bulky equipment, limited class spots and the question of how to optimize programming. That tension has made reformer Pilates both one of the most exciting...

Athletech Studios • Dec 04 2025
Life Fitness gym
partnership

Life Fitness Helps Brands Tell a Story with their Gym Floor

The leading fitness equipment supplier Life Fitness uses thoughtful floor design to attract and retain target members 

Athletech Studios • Dec 04 2025
9Round Kickboxing Fitness CEO Heather
Fitness Business

CEO Corner: 9Round Kickboxing’s Heather Hudson on Staying True to Your Brand

Heather Hudson and her husband, Shannon, founded 9Round Kickboxing Fitness in 2008, turning it into a thriving franchise with hundreds of locations.

Josh Liberatore • Dec 03 2025
GLO30 location exterior
Wellness

Former Club Pilates Franchisee Looks To Scale Skincare Studio Glo30

Glo30 is bringing on board seasoned franchise operator Chris Pelnik as it looks to build its presence across key North Carolina markets.

Ani Freedman • Dec 03 2025
Fitness Business

Reebok Fitness App Adds BODi Programs Including P90X

Digital fitness platform BODi is joining forces with Reebok to bring its trademark programs, like P90X, to the Reebok Fitness App.

Ani Freedman • Dec 03 2025
Garmin
Fitness

Racket Sports, Pilates & HIIT Are Surging, Garmin Report Reveals

Racket sports dominated in 2025, while Pilates, HIIT and strength training also stayed strong, according Garmin's latest report.

Ani Freedman • Dec 03 2025
  • 1
  • …
  • 147
  • 148
  • 149
  • 150
  • 151
  • …
  • 752

From Our Partners


VO2 Master
Wellness

Why Metabolic Testing Is Becoming a Business Strategy

Daily Newsletter

Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes!

Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives.

atn newsletter signup
Loading

Most Popular


Fitness Business

Navigating the Back-to-School Fitness Cliff

Finance

Enhance Raises $18.2M to Scale Gym Personal Training Software in US

Wellness

Tom Brady Reaffirms Aescape Involvement, Sides Tease New Launch

Videos


Phillip Mills
Fitness

Phillip Mills of Les Mills Talks the Power of Community

Disrupt with Erik Jivmark
Wellness

Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data

Andy Dunn on Disrupt
Wellness

Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast

Andy Peat on Disrupt
Fitness

Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast

Mark Mastrov joins Disrupt
Fitness

Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast

Disrupt hosts Christian Toetzke & Andrew Sugerman
Fitness

Behind the Hyrox Boom and a Look at What’s Ahead

Keep Pulse on the Latest in Wellness & Fitness News.

Sign Up to Our Newsletter

Loading
Newsletter Preview
Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

Add Athletech News as a preferred source on Google?

  • News
    • Fitness
    • Wellness
    • Tech
    • Fitness Business
    • Reviews
  • Quick Links
    • Videos
    • Reports
    • Disrupt 2025
    • ATN Lists
    • Inno Summit
    • About Us
    • Contact Us
    • Subscribe
    • Privacy Policy
  • Get in Touch
Copyright © 2026 Athletech News