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ATN's Franchise Lens shares the keys to preparing for franchise success.

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Apple Fitness+ screens
Tech

Apple Fitness+ Makes Its Biggest Global Push Yet

Apple Fitness+ is heading to 28 new markets this month, adding digital dubbing in Spanish, German and Japanese plus a new K-Pop music genre.

Courtney Rehfeldt • Dec 08 2025
a new Planet Fitness member learning about the gym from a PF employee
Finance

Planet Fitness Makes $750M Move To Refinance Debt, Fuel Growth

Planet Fitness has priced $750 million in new fixed-rate notes, issued in two tranches with five and seven-year repayment timelines, it said.

Courtney Rehfeldt • Dec 08 2025
Gary Brecka and Anthony Geisler celebrate the launch of Ultimate Longevity Center
Longevity

Anthony Geisler, Gary Brecka Launch New Longevity Franchise

Geisler's Sequel Brands is launching the Ultimate Longevity Center in partnership with Gary Brecka and Tony Robbins’ Lifeforce.

Courtney Rehfeldt • Dec 08 2025
iFIT trainer works out in an F45 studio
Fitness

F45, iFIT Partner To Create Custom Digital Fitness Content

iFIT will feature F45 Training workouts on its streaming platform for at-home use; the brands will also co-produce new content.

Ani Freedman • Dec 08 2025
women post inside of a Hotworx studio
Fitness

Hotworx Hits 800 Studios Amid Steady Franchise Demand

Hotworx's expansion has accelerated in recent years, fueled by a steady stream of new U.S. openings and growing international activity.

ATN Staff • Dec 08 2025
Fitness Business

The Gym Venice Targets Age 40+ Members With Smarter Training

At The Gym Venice, the over 40 crowd get training built for real results as the fitness industry’s most overlooked demographic steps forward.

Courtney Rehfeldt • Dec 08 2025
Concept2 skierg
partnership

How Concept2 Innovates Durable Design

Through meticulous testing, open-access maintenance and relentless iteration, Concept2 builds on each success, producing machines that endure.

Athletech Studios • Dec 08 2025
CIBO express store in an airport
Wellness

Functional Energy Drinks Are Coming to US Airports

Odyssey, a mushroom-powered functional energy drink brand, is coming to U.S. airports including JFK, LaGuardia and Chicago O'Hare.

Elizabeth Ostertag • Dec 05 2025
supplement pills form a question mark
member exclusive

Thorne: Consumers Can’t Make Sense of the Supplement Industry

A report from supplement giant Thorne shows that consumers have difficulty deciding which products to buy amid a sea of conflicting information.

Ani Freedman • Dec 05 2025
Peloton Bikes at the new University of Texas gym
Fitness

Why Peloton Sees a Bigger Opportunity Than the Home Gym

Peloton's new white paper makes the case for wellness real estate as it grows its footprint across hotels, residential buildings and campuses.

Courtney Rehfeldt • Dec 05 2025
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