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ATN's Franchise Lens shares the keys to preparing for franchise success.

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SWTHZ consumer
Wellness

SweatHouz Plans New Openings in Key Cities Across US

SweatHouz is opening two new studios a week through year-end as demand for private infrared sauna and cold-plunge suites surges.

Courtney Rehfeldt • Dec 05 2025
Tech

Personal Trainers Are Using AI, but Not ‘Blindly Embracing’ It, Report Finds

A new report from ISSA reveals how AI is changing personal training and how fitness coaches are responding.

Courtney Rehfeldt • Dec 05 2025
man and woman run together
member exclusive

Breaking Down the Top Fitness Modality Trends of 2025

ATN analyzes which workouts surged in 2025, including weightlifting, competitive running, Pilates and pickleball.

Josh Liberatore • Dec 05 2025
Fitness Business

Hyrox Launches Fitness Cruise, Eyes Vacation Experiences

Hyrox is launching its first fitness cruise for October 2026, with training and travel at sea as ticket sales open soon.

Courtney Rehfeldt • Dec 05 2025
Echelon runner
partnership

How Echelon Helps Gyms Deliver Digital Experiences Anywhere

Elevate by Echelon helps gyms meet the demand for hybrid fitness — with a platform that's easy and effective for members and operators

Athletech Studios • Dec 05 2025
Tech

Wearable Biosensors Make Their Way Into Hot Yoga Studios

Nix Biosensors and Modo Yoga are teaming up to bring real-time and personalized hydration tech to hot yoga studios.

Courtney Rehfeldt • Dec 04 2025
Rendering of The Well's new Miami location
Wellness

The Well Elevates Its Wellness Real Estate Ambitions in Miami

The Well is deepening its push into Miami’s booming wellness market, planning to open a new club at the Jean-Georges Miami Tropic Residences

Courtney Rehfeldt • Dec 04 2025
woman on a reformer in a Solidcore class
Fitness

Solidcore Sees Surge in Sign-Ups for Annual ‘Solidays Challenge’

Solidcore’s annual Solidays Challenge is seeing early momentum as nearly one-third of members have opted in.

Courtney Rehfeldt • Dec 04 2025
woman holding supplements
Wellness

Perelel Gets $27M for Doctor-Developed Women’s Supplements

Perelel touts its commitment to clinical rigor and medically backed solutions catered to female physiology.

Ani Freedman • Dec 04 2025
PureGym interior
Fitness

PureGym Renames Former Blink Fitness Gyms in NY & NJ

PureGym brings its high-value low-price model to New York and New Jersey with 56 upgraded former Blink Fitness clubs and 24/7 access.

Courtney Rehfeldt • Dec 04 2025
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