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Success takes the right partner and strong systems.

ATN's Franchise Lens shares the keys to preparing for franchise success.

Watch Now

man gets an Aescape massage
Tech

Massage Envy Adds Aescape Robotic Massages, Testing Low-Labor Model

Massage Envy is bringing Aescape’s AI-driven robotic massage to select franchise locations, offering a human-free option.

Courtney Rehfeldt • Dec 02 2025
person uses a ClassPass app
Wellness

ClassPass Adds Chiropractor Appointments in Latest Category Expansion

ClassPass' collaboration with NuSpine Chiropractic adds to the online booking platform’s ever-expanding portfolio beyond workout classes.

Ani Freedman • Dec 02 2025
Tone It Up's new owner and trainers
Finance

Tone It Up Co-Founder Reacquires Brand as Sole Owner

Tone It Up, a platform centered around women’s fitness and community, is returning to its roots as original co-founder Karena Dawn returns.

Ani Freedman • Dec 02 2025
Reviews

I Tried Smile House, a New Wellness-Forward Dental Studio

ATN reviews Smile House, which offers a new take on dental care, blending a wellness-oriented setting with a more personalized approach.

Elizabeth Ostertag • Dec 02 2025
Mindbody
partnership

The Invisible Edge: How Mindbody Payments Powers Loyalty, Retention & Revenue

In today’s fitness and wellness landscape, client experience is the battleground for loyalty. Operators pour resources into space design, staffing and programming but often overlook a critical, make-or-break moment — the payment experience.

Athletech Studios • Dec 02 2025
Technogym
partnership

Technogym’s AI-Powered Journey: The Architecture of Modern Fitness, Wellness & Health

For more than 40 years, Technogym has positioned technology as the architecture of modern fitness and wellness. While the industry is now racing toward AI integration and personalized training experiences, Technogym has spent decades building the infrastructure to deliver them, seamlessly, intelligently and at scale.

Athletech Studios • Dec 02 2025
Fitness center inside Moss NYC
Wellness

Moss, a Members-Only Club in NYC, Marries Culture & Wellness

Moss, a new members-only club in Manhattan, offers dining, arts, fitness studios, and a full recovery and spa floor.

Courtney Rehfeldt • Dec 01 2025
Tech

Fitness App Market Gets $33B Projection, Driven by AI Personalization

Fitness apps are evolving fast, with AI coaching, wearable integration and social features driving a market projected to hit $33B by 2033.

Courtney Rehfeldt • Dec 01 2025
Best Cyber Monday Fitness & wellness deals 2025
Fitness

The 100+ Best Cyber Monday Fitness & Wellness Sales: Hyperice, Rhone, Oura & More

We've rounded up the best Cyber Monday 2025 deals on activewear, home gym equipment, workout gear, health tests, supplements, tech and more.

Danielle Directo-Meston • Dec 01 2025
woman injects herself with a GLP-1 drug
Wellness

WHO Endorses GLP-1 Drugs for Weight Loss in Major Policy Shift

Popular drugs like Ozempic are now a part of official global health recommendations from the World Health Organization to treat obesity.

Ani Freedman • Dec 01 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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