Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Nike is revamping its executive team, including a C-suite shakeup, as part of CEO Elliott Hill’s push to restore growth.
Othership announced plans to open a 14,000-square-foot UES location in 2027 that will feature the brand's first "social spa" concept.
Strava’s yearly report reveals a surge in walking, a renewed appetite for racing and a youth-driven shift toward strength training.
SupaFitGrow’s AI Brand Identity Assistant improves marketing results by leveraging what makes your brand unique
Strength training is no longer a niche — it’s the main event. Gym goers are seeking out lifting classes, expanded weight rooms and equipment that supports resistance training across multiple modalities. This surge is reshaping how gyms plan their floor space and invest in equipment, with strength taking its place as the anchor point of...
Life Time will anchor Brooklyn’s large upcoming mixed-use development in Gowanus with an 85,000-square-foot club and rooftop beach.
France-founded Kiprun, part of Decathlon, is hoping to sway American runners with its footwear line fronted by prominent European athletes.
Hyrox has partnered with Lucid for its first European auto deal as the fitness-racing brand preps for its largest-ever event in London.
Peloton is closing out the year with a decisive push into yoga through the introduction of three new instructors and the debut of Sculpt Flow.
The Ultimate Human co-founder and longevity expert Gary Brecka shares his morning supplement stack, home wellness essentials and more.
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