Wellness Trends

Wellsystem HydroWave

Your Choice, Wellsystem’s Commitment: The HydroWave Pure and Pro

WellSystem offers two equipment editions, building on its heritage in automated massage, each with zero compromise

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Americans Are Adopting Extreme Longevity Habits — but Is It All Pointless?

Americans are embracing extreme longevity tactics in the hopes of living longer, but a new study points to the power of genetics above all else.

woman relaxes with her laptop in a bed
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ATN Week in Review: The Wellness World Is Splitting Into Two

This week, we break down the battle between tech and unplugging in wellness, as well as Hyrox's expanded 2026 New York race.

Saunas on the Williamsburg waterfront

A Social Sauna Festival Is Coming to Brooklyn as Bathhouses Gain Ground

Culture of Bathe-ing is hosting an open-air wellness festival on the Williamsburg waterfront featuring saunas, guided sessions and more.

Best Travel-Friendly Fitness & Wellness Products 2026

The Best Fitness & Wellness Essentials for Traveling

Whether you're flying, driving or heading on a cruise, we've rounded up the best fitness gear & wellness essentials for traveling.

executives speak at the 2026 GWI New York media event

The Top 10 Wellness Trends Shaping 2026, According to GWI

From women’s longevity to the backlash against over-optimization, these shifts are set to define the booming global wellness economy.

Ulta Beauty Pilots In-Store Wellness Spaces as Retailers Embrace Category

Ulta Beauty is rolling out Wellness by Ulta Beauty, a new store-within-a-store concept, as the retailer deepens its push into wellness.

woman prepares a fiber-rich smoothie
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Move Over, Protein? Why 2026 Is Shaping Up to Be the Year of Fiber

From functional beverages to GLP-1 nutrition strategies, experts say fiber is poised to overtake (or at least equal) protein in popular importance.

Longevity Fitness Is Going Viral Amid Wellness Content Boom

A new analysis reveals why sustainable, longevity-first routines are outperforming traditional fitness content on short-form social media.

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The Death of the Spa Appointment Is Changing Wellness Tourism

Travelers aren’t rejecting self-care, but they are rejecting the idea of having to schedule wellness experiences ahead of time.