Onside, a new men's personal care brand backed by NBA All-Star Jayson Tatum, is built less around traditional grooming and more around body care for active men.
Top management consultants predict how GLP-1 adoption, shifting consumer behavior and new business models will reshape fitness and wellness.
PepsiCo is building its sports-drink portfolio around protein as the macronutrient surges in popularity due to GLP-1s and broader wellness trends.
Coming soon, Linc pairs with Whoop, Oura and Apple Watch to tailor supplement drink blends to each user's biometric data.
As wellness operators move from ambiance to evidence, Shiftwave is making autonomic regulation the foundation of the modern longevity stack
Ex-Peloton star Kendall Toole will front a multi-platform campaign promoting creatine’s benefits for cognition, recovery, energy and performance.
The update brings Siri AI to the wrist, expands Workout Buddy and adds perimenopause and menopause support as Apple continues turning the Watch into a more personalized health companion.
Spain-based Slow had attendees wear Whoop trackers, test their biomarkers and more to evaluate the effects of its four-day wellness retreat.
U.K. gym operator Fitness First is jumping on the red-light therapy trend through a new partnership with Bon Charge.
Here’s who’s attending ATN's Innovation Summit this June in New York City and the category-defining concepts they’re bringing along
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