Linc to Launch Personalized Supplement System Based on Wearable Data

Aiming to replace pills and powders with a hyper-personalization, Linc pairs with Whoop, Oura and Apple Watch to tailor supplement drink blends to each user’s biometric data

Health tech startup Linc is pioneering a new adaptive supplement system that connects to wearables, equipping users with the ability to personalize supplementation based on their unique biological needs.

The platform, which has called itself the “Whoop of nutrition,” draws upon wearable data, biometrics and AI to dial in nutrient dosing in real time based on how the body is responding and performing.

Linc’s system connects with Whoop, Oura Ring and Apple Watch, allowing users to connect their data to help build a personalized nutrition plan and instantly dispenses a supplement drink tailored to a user’s needs, goals and biological data.

Based on daily metrics like recovery, sleep, activity and behavioral patterns the Linc platform will refine dosages of dozens of vitamins, minerals, adaptogens, electrolytes and more to create the ultimate personalized supplement that only becomes more personalized as it adapts. In doing so, the company — founded by former Adidas, Unilever and L’Oréal executive Paul O’Connor — is aiming to replace pills and powders.

Anyone interested can currently register for Linc’s early-access waitlist ahead of the commercial launch in 2027.

One of Linc’s key selling points is its quality: the brand boasts that it will offer transparency and clinically studied ingredients, as well as no proprietary blends or underdosed formulas. That’s likely to bode well in the current wellness landscape, as consumers have grown to question the quality and safety of supplements in a saturated market.

Earlier this year, SuppCo launched its Tested program to evaluate supplements in an independently accredited laboratory, following its own findings that among 10 NAD+ products, half failed, having ​​minimal or no NAD+ at all. The platform also found that several top-selling creatine-gummy brands contained little to no creatine in their products.

Meanwhile, supplement maker Thorne revealed that consumers are struggling to navigate the numerous products on the market, with trust waning about quality and brand promises.