Create Wellness Taps Kendall Toole For National Creatine Campaign

The former Peloton star and NKO founder will front a multi-platform campaign promoting creatine’s benefits for cognition, recovery, energy and performance as Create Wellness scales following a $20 million funding round

Former Peloton star Kendall Toole is partnering with supplement brand Create Wellness for a new campaign highlighting the brand’s creatine products.

The move comes after Create, which makes products including creatine gummies, recently raised $20 million in growth capital.

Toole will work with Create to draw attention to creatine’s extensive benefits, including boosts to cognitive function, recovery, energy support and muscle gains.

The multi-platform campaign will span social media, television and out-of-home ads, as Toole brings Create’s products to national broadcast slots.

Toole’s collab with Create arrives soon after launching her own platform centered on longevity, resilience and holistic lifestyles, Never Knocked Out (NKO), following her Peloton exit as she builds her own brand as an entrepreneur, fitness professional and mental health advocate.

The brand tapped Toole for her high-performance lifestyle, which incorporates the creatine gummies to support her workouts, recovery, focus and energy.

Toole is also helping Create move past misconceptions that creatine is solely a bodybuilding supplement, showing how it can support anyone looking to optimize their performance and well-being in all aspects of life.

Create’s gummies offer 1.5 grams of creatine per gummy, boasting third-party testing and NSF Certified for Sport credentials as well. The brand also has a creatine and electrolyte drink mix, offering 5 grams of creatine, 800mg of electrolytes and 1000mg of taurine per serving.

Toole’s partnership with Create arrives as creatine’s health benefits become more well understood and more brands look to leverage the supplement’s popularity.

One of the biggest brands to get in on the action is AG1, which just launched an all-in-one drink mix that combines its flagship nutritional powder with ingredients including creatine monohydrate, Calcium-HMB and zinc carnosine.