The Bar Method
The Anti–Resolution Play? Top Fitness Brands Target Quitter’s Day in Creative Ways
As New Year's motivation fades and gyms thin out, fitness brands are meeting consumers on Quitter’s Day with support and long-term habit building.
Can the Pilates Franchising Boom Continue?
ATN breaks down the Pilates franchises to watch, innovations shaping the sector and potential competitors in the years ahead.
Franchisee Spotlight: The Bar Method in Silicon Valley & Bay Area
Pandemic-tested and growing, these long-time Bar Method owners built more than a business — they built a community.
The Bar Method Raises Awareness, Funding for Domestic Violence Victims
The Bar Method has launched a brand-wide campaign to raise awareness and money for victims of domestic violence.
The Best Barre Fitness Franchises To Open
Athletech News breaks down the best barre fitness franchises to open, including investment, demographics and growth goals.
The Bar Method Stakes Its Claim to Booming Longevity Space
Barre's low-impact approach to fitness offers unique benefits that are resonating with longevity-focused consumers, The Bar Method's president tells ATN.
The Bar Method Headed to Japan in First Global Deal
The Bar Method has signed a master franchise deal in Japan as it gears up for international expansion under parent Self Esteem Brands.
Anytime Fitness Targets Indonesia, Middle East Amid Global Push
Indonesia is experiencing a fitness wave and is now home to 25 Anytime Fitness clubs — a milestone the gym aims to replicate in the Gulf region.
NYC-Society Launches To Help New Yorkers Find the Right Fitness Studios
Following a successful launch in Chicago, entrepreneur Erin Schirack has brought her fitness and wellness discovery platform to New York City.
Self Esteem Brands Sees Revenue, Franchise Growth in ’23
Anytime Fitness owner Self Esteem Brands (SEB) has closed out a solid 2023 with system-wide revenues up 12.3% compared to 2022.
