Fitness The Anti–Resolution Play? Top Fitness Brands Target Quitter’s Day in Creative Ways Courtney Rehfeldt January 9, 2026 Share on Facebook Share on Twitter Share via Email credit: Logan Weaver on Unsplash As New Year’s motivation fades and gyms (historically) thin out, fitness brands are meeting consumers on National Quitter’s Day with support and long-term habit building… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: Anytime Fitness ATN Pro Fitness Marketing Orangetheory Solidcore The Bar Method
