strength training

MADabolic strength

Precision, Discipline & Purpose: Inside MADabolic’s Uncompromising Programming

MADabolic’s purposeful training schedule is carefully crafted to deliver results in the flavors of strength and resilience.

ATN founder & CEO Edward Hertzman at the 2025 ATN Innovation

ATN Innovation Summit 2025: Day 1 Recap

Fitness isn’t just fitness anymore — and after day one of the ATN Innovation Summit, that’s no longer up for debate.

Man on leg extension machine

The Strength Comeback Is Real & Technogym Is Powering it With Precision

For decades, strength training occupied a narrow lane in fitness culture, largely reserved for athletes, bodybuilders and ...

Matrix build durability

Consistency is Key to Durability — And Shaping the Modern-Day Athlete

Elite triathlete Amanda Almond understands what it takes to go the distance. She credits consistency as the key to her durability.

CEO Corner: The Edge’s Vinny Sansone on Scaling Gym Culture 

Vinny Sansone founded The Edge Fitness Clubs in 1988, growing it into a 40+ location brand by emphasizing culture over corporate strategy.

Gold's Gym

Gold’s Gym SoCal Debuts First Octagon Load in US

Gold’s Gym SoCal becomes the first in the U.S. to install Octagon LOAD, a strength training system by Escape Fitness.

EGYM squat female

Leg Day Just Got Smarter with EGYM

EGYM’s Smart Strength Squat makes an exercise that was once challenging to execute, now safe, effective and smart

Skelcore Sets the Bar for Design-Led Fitness Innovation

In a crowded fitness landscape where personalization and visual identity carry as much weight as performance, Skelcore has emerged ...

VASA fitness gym

In 2025, Strength Training Is the Ultimate Member Engagement Tool

Strength training is surging in popularity, with equipment sales up 181% in a decade. Discover how top fitness brands are adapting to this powerful trend.

Artwork for ATN Master Knowledge Series podcast with Mike Boyle

Master Knowledge: Mike Boyle on the True Meaning of ‘Functional Training’

Strength and conditioning coach Mike Boyle discusses the rise of "functional training" among athletes and everyday fitness enthusiasts.