Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
Minimalism at MADabolic isn’t about having less — it’s about removing what doesn’t matter so performance can take center stage.
Life Time’s 2026 survey shows strength training overtaking weight loss as the top health priority, while longevity shapes fitness goals.
A decades-long study shows physical performance begins deteriorating after 35, regardless of training history. However, regular exercise can help.
Matrix’s latest additions to its strength training equipment portfolio has everything users and operators are after
Zumba debuts Zumba + Lift, a new strength-focused class that combines resistance training with the brand’s signature music-driven energy.
TRX’s new batch of tools upgrade time-tested movements to match modern needs around comfort and accessibility
At The Gym Venice, the over 40 crowd get training built for real results as the fitness industry’s most overlooked demographic steps forward.
ATN analyzes which workouts surged in 2025, including weightlifting, competitive running, Pilates and pickleball.
Tonal’s 2025 State of Strength Report shows members prefer shorter, smarter workouts that still deliver results over long sessions.
Racket sports dominated in 2025, while Pilates, HIIT and strength training also stayed strong, according Garmin's latest report.
Sign Up to Our Newsletter
