Frame Fitness has named Dua Lipa co-founder and chief creative officer as the Pilates brand eyes standalone studios and hotel partnerships.
Balanced Body has launched the Allegro Nextgen Reformer, an updated model designed to reflect the evolution of Pilates.
Your Reformer has partnered with Johnson Health Tech to expand Pilates access with a global distribution deal.
Comedian Ego Nwodim stars in and co-creates Solidcore’s first celebrity campaign, “Get Obsessed,” as the boutique fitness brand expands.
Australian Pilates and yoga brand CorePlus has entered the U.S. market with the support of Mindbody’s enterprise tools.
BODi (formerly Beachbody) is expanding with hormone health, Pilates and three new vegan Shakeology flavors this fall.
Former model Carrie Minter Ebers built Carrie’s Pilates Plus into a growing franchise, now expanding into recovery, lifestyle and digital.
Xponential Fitness–backed Club Pilates drew 136K members to its Pilates Body Challenge and will soon host its first experiential event.
Studio Pilates is launching in Germany amid global expansion plans with upcoming studios across the U.S., Europe, Australia and New Zealand.
JetSet Pilates is expanding across the U.S. and abroad, with new studio openings, steered by key leadership hires and a strategic investment.
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