In celebration of International Pilates Day, Club Pilates studios across the globe are coming to life to unite local communities around the popular workout.
Bodybar Pilates is betting on authenticity, with ads that feature real members and instructors, to broaden its appeal as the brand targets U.S. expansion.
Aligned Fitness has added six Club Pilates studios to bring its footprint total to 55. The additions come from CAM Pilates, a Columbus, Ohio-based franchise.
Boutique fitness brand Studio Pilates International has unveiled The Pilates Games, a 100-minute, scored format for reformer-based workouts.
Europe's largest industry trade show featured nearly 200,000 attendees and the biggest brands across fitness, wellness and longevity.
Amsterdam's Rostudios is looking to disrupt a notoriously saturated, and expensive, NYC boutique fitness market, proposing a $25-per-class rate.
Your Reformer has launched InstructorPro and an education suite as HVLP and big box gym operators map out their reformer Pilates strategies.
Solidcore is piloting a new conditioning format at its Navy Yard studio, testing whether there's room to grow beyond the reformer.
The Miami-based JetSet Pilates is bringing its reformer workouts to London, with its flagship Shoreditch studio set to open this summer
A new women's-only strength training studio in Brooklyn could be the first of many female-focused gym concepts to come.
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