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Comedian Ego Nwodim stars in and co-creates Solidcore’s first celebrity campaign, “Get Obsessed,” as the boutique fitness brand expands.
Australian Pilates and yoga brand CorePlus has entered the U.S. market with the support of Mindbody’s enterprise tools.
BODi (formerly Beachbody) is expanding with hormone health, Pilates and three new vegan Shakeology flavors this fall.
Former model Carrie Minter Ebers built Carrie’s Pilates Plus into a growing franchise, now expanding into recovery, lifestyle and digital.
Xponential Fitness–backed Club Pilates drew 136K members to its Pilates Body Challenge and will soon host its first experiential event.
Studio Pilates is launching in Germany amid global expansion plans with upcoming studios across the U.S., Europe, Australia and New Zealand.
JetSet Pilates is expanding across the U.S. and abroad, with new studio openings, steered by key leadership hires and a strategic investment.
Strong Pilates opens its 100th studio in Garwood, NJ, and plans 150 more as the boutique fitness brand accelerates its U.S. expansion.
Fitness & Lifestyle Group has opened its 50th Reform Pilates studio, expanding its premium concept across Goodlife and Fitness First gyms.
The LA-based fitness concept combining infrared heat, red light therapy and strength training has gained momentum across California.
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