This week, we break down new data showing that members spend more time inside gyms than ever before.
The HFA's new U.S. Health & Fitness Consumer Report found that 81 million Americans belong to a gym, studio or other fitness facility, good for 26.1% of the population.
Intimidation, crowding and a general lack of belonging are pushing some gym members out the door, a new national survey finds.
Daxko’s AI-first strategy focuses on automating backend tasks, improving personalization and helping gym operators navigate a new landscape.
For gyms and studios, January is a peak month. But the most dialed-in operators are treating February and March as arguably more important.
David Lloyd Clubs is introducing "kidult" classes — playful, nostalgia-driven workouts designed to make exercise feel more fun and sustainable.
PureGym’s 24/7 access model, which trades a front desk for entry pods, has worked overseas, but in New York, it’s sparked debate.
As New Year's promotions flood the market, Retro Fitness is breaking from industry norms with a three-month trial aimed at long-term loyalty.
As regulators target "subscription traps," gym operators in Australia, the U.S. and U.K. are pushing back.
Recovr, an Australia-based, AI-powered member engagement platform, has raised approximately $1 million in seed funding.
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