SweatHouz, a wellness and recovery brand created by Jamie Weeks, is expanding rapidly, with over 100 franchise licenses sold in under a year.
Whoop has developed the first wearable that measures muscular load right as strength training surges in popularity.
Miguel arrives at Hyperice after nearly two decades at Nike, where he oversaw the Jordan Brand and directed NBA All-Star Game campaigns.
Exos says its experiment will create a guidebook to introduce the 4-day workweek concept to corporate clients.
Athletech News spent three days at the IHRSA 2023 in San Diego speaking with fitness brands and their suppliers.
Those who joined Whoop before the lower subscription prices announcement would be granted a 1-3 month extension based on the membership type.
Sweathouz already offers a wellness experience that includes an infrared sauna, redlight therapy, hydromassage, and cold plunge.
WHOOP & Hyperice also plan to study the effects of the tech on physical recovery & human performance enhancement.
The Hyperice Normatec Go features seven levels of targeted calf pressure, three zones of compression, HyperSync, & Bluetooth-app connection.
Existing investors in Hyperice are Naomi Osaka, Seth Curry, Anthony Davis, Rickie Fowler, DeAndre Jordan, Jarvis Landry, and Patrick Mahomes.
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