HyperIce
Whoop Becomes First Fitness Wearable To Measure Strength Training
Whoop has developed the first wearable that measures muscular load right as strength training surges in popularity.
Hyperice Adds Nike Vet Andy Miguel as New Head of Marketing
Miguel arrives at Hyperice after nearly two decades at Nike, where he oversaw the Jordan Brand and directed NBA All-Star Game campaigns.
Friday Fun Day: Exos Hopes 4-Day Workweek Will Beat Burnout
Exos says its experiment will create a guidebook to introduce the 4-day workweek concept to corporate clients.
IHRSA 2023: Bringing the Industry Together in San Diego
Athletech News spent three days at the IHRSA 2023 in San Diego speaking with fitness brands and their suppliers.
Whoop Lowers Wearable Subscription Price; CEO Says Move Comes As Other Fitness Companies are ‘Going the Other Direction’ & Reveals Upcoming Features
Those who joined Whoop before the lower subscription prices announcement would be granted a 1-3 month extension based on the membership type.
A Hot Partnership: SweatHouz & Hyperice Team Up to Redefine the Wellness Experience
Sweathouz already offers a wellness experience that includes an infrared sauna, redlight therapy, hydromassage, and cold plunge.
WHOOP & Hyperice Join Forces to Enhance Understanding of Recovery
WHOOP & Hyperice also plan to study the effects of the tech on physical recovery & human performance enhancement.
Hyperice Introduces Normatec Go, Offering ‘Massage with Air, Anywhere’
The Hyperice Normatec Go features seven levels of targeted calf pressure, three zones of compression, HyperSync, & Bluetooth-app connection.
Hyperice adds Athlete Investors
Existing investors in Hyperice are Naomi Osaka, Seth Curry, Anthony Davis, Rickie Fowler, DeAndre Jordan, Jarvis Landry, and Patrick Mahomes.
Hyperice Acquires Core to Enter Mental Wellness Space
Hyperice CEO Jim Huether says of Hyperice acquiring Core, “We’ve heard from both our elite and everyday athletes that mental wellness...
