How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
Wearables like Garmin give women unprecedented access to personal health data, allowing fitness and wellness providers to tailor experiences to their needs during pregnancy, perimenopause and menopause
Apple has already begun incorporating Whoop-style features into its latest Watch and revamped Health app
A new analysis finds sport-focused watches retain more of their value than lifestyle smartwatches, with Garmin leading major brands and Samsung finishing last
As fitness consumers focus more on wellness concepts like longevity, healthspan and recovery, operators have the opportunity to increase value and engagement, leading to additional revenue generation with the Garmin Health Connected Ecosystem (GHCE)
Whoop, Oura, Apple and a new wave of challengers are pushing wearables beyond recovery scores and toward always-on health companions powered by AI
Tonal's rental program could mark a new era for a connected fitness category that's struggled to convert consumer interest into purchases in the post-pandemic landscape
A new subscription-free smart band challenging Whoop, new acquisitions and record fitness revenue point to Garmin's play for the everyday-wellness consumer
The deal arrives just after Garmin launched its new screenless wearable, signaling interest in capturing a wider fitness audience
The Cirqa Smart Band is available now and offers a mix of activity and health tracking, according to a statement on Tuesday.
A new report from Garmin found not only a rise in running, but that runners are increasingly pairing their mileage with strength training.
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