Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Leaders from 24 Hour Fitness, David Lloyd, Google and Garmin gathered to discuss how operators and tech companies are working to make sense of data for fitness consumers.
Designed specifically for lifters, the new Fort wearable automatically tracks reps, velocity, range of motion and proximity to failure.
A briefly posted “Cirqa Smart Band” listing suggests Garmin may be preparing to enter the screen-free fitness wearable market.
Wearable makers including Oura, Ultrahuman, Whoop, Apple and Garmin made big strides in 2025. ATN breaks down how the space is evolving.
ATN analyzes which workouts surged in 2025, including weightlifting, competitive running, Pilates and pickleball.
Racket sports dominated in 2025, while Pilates, HIIT and strength training also stayed strong, according Garmin's latest report.
In the age of personalization, loyalty comes from connection, not check-ins – gyms that do it best will win.
Strava has withdrawn its lawsuit against Garmin just 21 days after filing it, ending a short-lived patent dispute that sparked backlash.
Strava CEO Michael Martin revealed that the social fitness platform intends to go public, with a listing that could come as soon as 2026.
Strava has sued Garmin, alleging patent infringement over segments and heatmaps and breach of a cooperation deal.
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