Fashion Smartwatches Don’t Hold Value Like Luxury Pieces, but Some Brands Fare Better Than Others Ani Freedman September 1, 2026 Share on Facebook Share on Twitter Share via Email Performance and running-specific watches like Garmin retain their value better other wearables (credit: Garmin) A new analysis finds sport-focused watches retain more of their value than lifestyle smartwatches, with Garmin leading major brands and Samsung finishing last In contrast… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: Apple Watch ATN Pro Fit Tech fitness trackers Garmin Google Samsung Galaxy Watch Wearables