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Kotcha, a French startup aligned with Eliud Kipchoge, aims to make world-class running advice available to the masses via AI.
Hyrox is partnering with One FIIT to build and deploy its Performance Hub, which will scale Hyrox-themed classes to gyms worldwide.
Keepme AI agents are transforming dormant prospects into revenue streams for forward-thinking fitness operators
Apple’s latest leadership reshuffle could signal the company’s next major pivot toward subscription-based health and wellness services.
From membership-wide gamification challenges to VR equipment, operators are implementing technology in creative ways.
Jonas Fitness has unveiled a multimillion-dollar AI plan to streamline club operations, boost efficiency and improve the member experience.
ClubReady shows how smarter use of data helps operators create better experiences — and stronger bottom lines.
Virtuagym has launched Connect, a sensor that tracks reps, sets and weights, gamifying strength training and cutting costs for fitness clubs.
Apple’s hardware and software updates signal a push to meet users at every stage of their fitness journey, from a morning walk to a marathon.
Zenoti, a software company expanding into the fitness industry, touts the effectiveness and time-saving abilities of its "AI workforce."
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