Fit Tech

From Lead to Loyalty: 13 Platforms Powering Fitness Studio Growth

Unlock seamless operations, accelerate growth and deliver standout member experiences with these must-have tech tools for fitness studios

Crunch Fitness grows

How Crunch Leveraged Data to Become an International, Gym Franchising Titan

What does it take to grow a high-value, low-price gym brand into a global empire with 500+ locations? For Crunch Fitness, it was ABC Fitness.

EGYM squat female

Leg Day Just Got Smarter with EGYM

EGYM’s Smart Strength Squat makes an exercise that was once challenging to execute, now safe, effective and smart

Shiftwave Pro

Inside the Transformative Recovery Tool Trusted by Pro Athletes & Neuroscientists

Meet Shiftwave, the high-performance recovery technology born in elite military circles and battle-tested by world-class athletes

Opening shot of RiminiWellness

RiminiWellness 2025: A Living, Breathing Wellness Carnival

RiminiWellness 2025 launched its 19th edition in full force today, transforming Rimini into a sprawling wellness celebration.

woman doing crunches while looking at TV screen

Future-Forward Fitness: Hybrid Workouts, Recovery & Personalization

Hybrid fitness is the future—learn how gym operators can boost engagement by meeting members where they are: in-club, online, and everywhere in between.

Mindbody screen

Studio Pilates Goes Global — and Mindbody Makes It Seamless

With more than 115 operating locations, this Pilates franchise uses technology to replicate performance and precision at every studio

Woman using ecommerce on yoga mat

Why Shopify Alone Isn’t Enough: 5 E-commerce Questions Answered

Learn why out-of-the-box Shopify stores leave money on the table and how strategic tweaks can drive conversions

man works out on a Hammer Strength machine

Equipment & Fit Tech Brands Embrace Strength Training, Preventive Health

ATN surveys execs from top fitness equipment and hardware-focused tech brands to get their perspectives on innovations driving the industry.

person uses a ClassPass app

Is ClassPass Good for Studios? It Depends Who You Ask – but the Numbers Don’t Lie

The popular booking platform has its critics, but there are strong data points suggesting ClassPass is a net positive for boutique fitness.